I’ve spent a lot of time thinking, talking and writing about evaluating technology and what Robin describes here is definitely a bad “code smell” that should ring alarm bells:

What’s really concerning is when everyone is consumed with the technology-first and the problem-last.

Unless you’re working in an R’n’D lab, start with user needs.

I’m certain now that if you want to build something great you have to see through the tech. And that’s really hard to do when this cool new thing is all that anyone is talking about. But that’s why this one specific thing is the hallmark of a great organization; they aren’t distracted by short-lived trends and instead focus on the problem-first. Relentlessly, through the noise.

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