The mobile web splash screen antipattern [Legends of the Sun Pig - Martin Sutherland’s Blog]
Excellent points, eloquently delivered, on why sites shouldn’t be shoving their native Apps in the face of people who just arrived at their website on a mobile device.
Putting up a splash screen is like McDonalds putting a bouncer on the door, and telling customers who just parked their car and want to enter the restaurant that they should use the drive-through instead.