“The Post-PSD Era: A problem of expectations,” an article by Dan Mall

I really like Dan’s take on using Photoshop (or Fireworks) as part of today’s web design process. The problem is not with the tool; the problem is with the expectations set by showing comps to clients.

By default, presenting a full comp says to your client, “This is how everyone will see your site.” In our multi-device world, we’re quickly moving towards, “This is how some people will see your site,” but we’re not doing a great job of communicating that.

Tagged with