The Case for Using Mad Lib Sign Up Forms (Hint: Mad Conversion Increases)

A look at how Huffduffer-style forms might improve “conversion”.

Whatever. Let’s face it: it’s just quite nice when a form isn’t just your typical form (which this article makes a good point of mentioning):

Where the traditional sign up form is a regular, everyday brown cow, the mad lib form is a purple cow - a shiny object. We’re naturally easily distracted by, and drawn to, what’s new or out of the ordinary! Take advantage of that.

The Case for Using Mad Lib Sign Up Forms (Hint: Mad Conversion Increases)

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