A deeply thoughtful piece (as always) by Wilson, on the mindset needed for a sustainable way of working.
When we start with the assumption that optimizing for rapid, unbounded growth is a goal, we immediately narrow the possibility space. There are only so many choices we can make that will get us there. The same choices that made annual monoculture and the shopping mall the most efficient engines for short-term growth and profit are the same qualities that made them unsustainable in the long term.
There are more ways to scale than growth. There are more ways to deepen our impact than just reaching more people. What if we put just as much effort into scaling the impact of our work over time? Can we build digital products around sustainable systems that survive long enough to outlive us, that are purpose-built to thrive without our constant cultivation?