Why availability matters

A superb illustration of why playing the numbers game and dismissing even a small percentage of your potential audience could be disastrous.

It’s not 1% of people who always can’t see your site and 99% of people who always can. It’s 1% of visits. Almost all the people who don’t get your site correctly actually should have been able to. They don’t have JavaScript turned off. They’re not browsing on a WAP phone over a 2g connection from a shanty town. They’re you, in a cellar bar or a hotel room or waiting for the phone network to wake back up.

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