Responsive News — AMP and Responsive Web Design

Tom’s thoughts on what AMP means for developers and publishers. He was initially sceptical but now he’s cautiously optimistic. Like me, he’s hoping that AMP can force the hand of those third-party advertisers to get their act together.

Publisher’s development teams are very capable of creating fast experiences for mobile users, but they don’t have the clout to coordinate all the additional cruft that is added to the page. However, if all the different publishers dev team’s got together and put their weight behind a single implementation, then we can force third parties to change their habits.

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