Cognitive accessibility of user interfaces summarised in an oversimplified rule // plasmasturm.org
The Sapir WIMP hypothesis: "The more easily you can talk about a user interface, the more easily you can understand how to manipulate it."
The Sapir WIMP hypothesis: "The more easily you can talk about a user interface, the more easily you can understand how to manipulate it."
Ev Williams has some tips for evaluating business ideas, broken down by tractability, obviousness, deepness, wideness, discoverability, monetizability (ugh!) and the all-important "personally compelling" factor.