Craig describes the many different ways he’s publishing his book, including putting the whole thing on the web for free:
Why do this? I strongly believe digital books benefit from public endpoints. The current generation of readers (human, not electronic) have formed expectations about sharing text, and if you obstruct their ability to share — to touch — digital text, then your content is as good as non-existent. Or, in the least, it’s less likely to be engaged.
I also believe that we will sell more digital and physical copies of Art Space Tokyo by having all of the content available online.