Link archive: May 2nd, 2013

The Case for Using Mad Lib Sign Up Forms (Hint: Mad Conversion Increases)

A look at how Huffduffer-style forms might improve “conversion”.

Whatever. Let’s face it: it’s just quite nice when a form isn’t just your typical form (which this article makes a good point of mentioning):

Where the traditional sign up form is a regular, everyday brown cow, the mad lib form is a purple cow - a shiny object. We’re naturally easily distracted by, and drawn to, what’s new or out of the ordinary! Take advantage of that.

A Book Apart celebrates its third anniversary

Aw, my l’il ol’ book is three years old!

To celebrate, you can get 15% off any title from A Book Apart with this discount code for the next few days: HAPPY3RD.