Link archive: November 1st, 2015

Why It’s OK to Block Ads | Practical Ethics

In reality, ad blockers are one of the few tools that we as users have if we want to push back against the perverse design logic that has cannibalized the soul of the Web.

If enough of us used ad blockers, it could help force a systemic shift away from the attention economy altogether—and the ultimate benefit to our lives would not just be “better ads.” It would be better products: better informational environments that are fundamentally designed to be on our side, to respect our increasingly scarce attention, and to help us navigate under the stars of our own goals and values. Isn’t that what technology is for?

Given all this, the question should not be whether ad blocking is ethical, but whether it is a moral obligation.

Reading Right-to-Left |

Suppose the internet is “rewiring our brains” …what of it? Perhaps we can also rewire the brain of the internet.

I’m getting more radical in my view of the internet, this unconsciously-generated machine for unconscious generation. I’m feeling more sure of its cultural value and legacy, and more assertive about stating it. We built this thing, and like all directed culture of the past, it has an agency and a desire, and if you pay attention to it you can see which way it wants to go, and what it wants to fight. We made that, all of us, in time, but we don’t have full control of it. Rather, like the grain of wood, it’s something to be worked with and shaped, but also thought about and conceptualised, both matter and metaphor.