Link archive: November 16th, 2019

Morphosis: Goliath, David, Adam

A biblical short story from Adam Roberts.

Open UI

An interesting project that will research and document the language used across different design systems to name similar components.

What would happen if we allowed blocking 3rd-Party JavaScript as an option?

This would be a fascinating experiment to run in Firefox nightly! This is in response to that post I wrote about third-party scripts.

(It’s fascinating to see how different this response is to the responses from people working at Google.)

The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

The Layers Of The Web

Here are the slides from my opening keynote at Beyond Tellarrand on Thursday. They don’t make much sense out of context.

Web Layers Of Pace

How cool is this!!?

Tom took one of the core ideas from my talk at Beyond Tellerrand and turned it into this animated CodePen!

The Layers Of The Web - Jeremy Keith on Vimeo

Thanks to the quick work of Marc and his team, the talk I gave at Beyond Tellerrand on Thursday was online within hours!

I’m really pleased with how this turned out. I wasn’t sure if anybody was going to be interested in the deep dive into history that I took for the first 15 or 20 minutes, but lots of people told me that they really enjoyed that part, so that makes me happy.