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Advent of Bloggers 2021: Day 3 | James’ Coffee Blog

James is featuring a different blog every day of Christmas and he chose mine for day three. What a lovely project!

I love writing this series. For the last three days, one of the first things on my mind after waking up is “what blog am I going to feature today?” I have seen so many interesting websites in the last few years. If you ever feel like the web is all the same, I’d recommend checking out the IndieWeb or clicking through the websites I feature in this series. You’ll realise there is still a great deal of creative content on the web written by independent bloggers: you just have to know where to start looking.

Google, Facebook hiding behind skirts of small business

While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.

But tracking is an unnecessary evil.

Yes! This!

Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.

Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.

Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.

I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.

UK ICO: surveillance advertising is dead

Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.

“Dune,” “Foundation,” and the Allure of Science Fiction that Thinks Long-Term — Blog of the Long Now

Comparing and contrasting two different takes on long-term thinking in sci-fi: Dune and Foundation.

In a moment of broader cultural gloominess, Dune’s perspective may resonate more with the current movie-going public. Its themes of long-term ecological destruction, terraforming, and the specter of religious extremism seem in many ways ripped out of the headlines, while Asimov’s technocratic belief in scholarly wisdom as a shining light may be less in vogue. Ultimately, though, the core appeal of these works is not in how each matches with the fashion of today, but in how they look forward through thousands of years of human futures, keeping our imagination of long-term thinking alive.

What do I need to read to be a great at CSS? – Baldur Bjarnason

I like this approach to reading widely and staying up to date enough.

🧠 ct.css – Let’s take a look inside your `head`

I love a good bookmarklet, and Harry has made a very good bookmarklet indeed.

Drag ct.css to your browser bar and then press it whenever you’re on a site you want to check for optimising what’s in the head element.

The Future of CSS: Cascade Layers (CSS @layer) – Bram.us

This is a really in-depth explanation from Bramus of the upcoming @layer rules in CSS, from the brilliant minds of Miriam, fantasai and Tab.

Basically, you’ll be able to scope styles, and you get to define the context for that scoping. So all those CSS-in-JS folks who don’t appreciate the cascade will have a mechanism to get encapsulated styles.

I can see this being very handy for big complex codebases with lots of people on the team.

In Quest of Search

On the surface this is about the pros and cons of minting a new HTML search element to replace div role="search" but there’s a deeper point which is that, while ARIA exists to the plug the gaps in HTML, the long-term goal is to have no gaps.

ARIA is not meant to replace HTML. If anything, the need to use ARIA as ‘polyfill’ for HTML semantics could be considered as a sign and a constant reminder of the fact that HTML falls short on some semantics that benefit users of assistive technologies.

Notes on synthetic speech - Tink - Léonie Watson

This is a fascinating deep dive by Léonie on the inner workings of speech synthesis. She has quite a conundrum: she wants fast playback, but she also wants a voice that doesn’t sound robotic. Unfortunately it’s the robotic-sounding voices that work best at speed.

If you’re interested in this topic, I highly recommend listening to (or reading) the accessibility episode of the Clearleft podcast which featured Léonie as a guest giving demos and explanations.

BDConf & Mobilewood: 10-years later | Brad Frost

Brad reminisces about the scene ten years ago.

I’m not sure I’ll ever be a part of such an exciting moment in this field again. Of course technology continues to evolve, but the web landscape has settled down a bit. While I’m more than okay with that, I occasionally miss the electric, optimistic feeling of being on the cusp of something new and exciting.

Designing Beautiful Shadows in CSS

This is a great tutorial—I just love the interactive parts that really help make things click.

Demystifying Public Speaking by Lara Callender Hogan

Lara’s superb book on public speaking is now available in its entirity for free as a web book!

And a very beautiful web book it is too! All it needs is a service worker so it works offline.

Thank You For Reading - Jim Nielsen’s Blog

Your attentive kindness doesn’t get picked up by any analytical tool I’ve got other than my heart and my memory—however short lived.

Sentence Forms (not Mad Libs) | Adrian Roselli

Apparently the sentence forms that I kicked off with Huffduffer are making a comeback.

Back to the Future with RSS

Nicky Case on RSS:

Imagine an open version of Twitter or Facebook News Feed, with no psy-op ads, owned by no oligopoly, manipulated by no algorithm, and all under your full control.

Imagine a version of the newsletter where you don’t have to worry about them selling your email to scammers, labyrinth-like unsubscribe pages, or stuffing your inbox with ever more crap.

Don’t Feed the Thought Leaders - Earthly Blog

A great tool is not a universal tool it’s a tool well suited to a specific problem.

The more universal a solution someone claims to have to whatever software engineering problem exists, and the more confident they are that it is a fully generalized solution, the more you should question them.

Organize your CSS declarations alphabetically – Eric Bailey

Until there is movement on developers taking CSS more seriously and understanding its full capabilities, we are caught in an awkward loop where introducing too much complexity in your project’s CSS will do more harm than good.

Sci-Fi & Me – Jeremy Keith – Stay Curious Café by beyond tellerrand - YouTube

Here’s the video of the talk I gave on Wednesday evening all about my relationship with reading science fiction. There are handy chapter markers if you want to jump around.

Sci-Fi & Me – Jeremy Keith – Stay Curious Café by beyond tellerrand