Link tags: advert

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Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know. | Electronic Frontier Foundation

Following on from the piece they ran called Google’s FLoC Is a Terrible Idea, the EFF now have the details of the origin trial and it’s even worse than what was originally planned.

I strongly encourage you to use a privacy-preserving browser like Firefox or Safari.

Daring Fireball: Google’s Outsized Share of Advertising Money

Same hat!

Privacy-invasive user tracking is to Google and Facebook what carbon emissions are to fossil fuel companies — a form of highly profitable pollution that for a very long time few people in the mainstream cared about, but now, seemingly suddenly, very many care about quite a bit.

Why The IndieWeb? (Webbed Briefs)

Heydon keeps on producing more caustically funny videos that are made for me. After the last one about progressive enhancement, this one is about the indie web.

This is the story of the birth of the web, its loss of innocence, its decline, and what we can do to make it a bit less gross.

Contextual ads | Dave Smyth

If behavioural ads aren’t more effective than contextual ads, what is all of that data collected for?

If websites opted for a context ads and privacy-focused analytics approach, cookie banners could become obsolete…

Facebook’s Attempt to Vilify Apple — Pixel Envy

See, that’s what I’m talking about;

Levy deftly conflates “advertising” and “personalized advertising”, as if there are no ways to target people planning a wedding without surveilling their web browsing behaviour. Facebook’s campaign casually ignores decades of advertising targeted based on the current webpage or video instead of who those people are because it would impact Facebook’s primary business. Most people who are reading an article about great wedding venues are probably planning a wedding, but you don’t need quite as much of the ad tech stack to make that work.

FSG Originals | Subprime Attention Crisis

For anyone who expressed doubt at my depiction of behavioural advertising simply not working, this book by Tim Hwang is for you:

From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented.

Why The Web Is Such A Mess - YouTube

Tom gives a succinct history of the ongoing arms race between trackers and end users.

Why The Web Is Such A Mess

How To Protect Your Privacy Online In 8 Tips : Life Kit : NPR

Take a look at your smartphone and delete all the apps you don’t really need. For many tasks, you can use a browser on your phone instead of an app.

Privacy-wise, browsers are preferable, because they can’t access as much of your information as an app can.

Feds may target Google’s Chrome browser for breakup - POLITICO

The unfair collusion between Google AMP and Google Search might just bite ‘em on the ass.

The beauty of modern mobile websites · Pushing Pixels

Two observations of websites on mobile devices today:

  1. They are beautifully designed, with great typography, clear branding, all optimized for readability.
  2. I had to install Firefox, Adblock Plus and uBlock Origin, as well as manually select and remove additional elements such as subscription overlays.

Both observations are the result of conscious design decisions.

The modern web is becoming an unusable, user-hostile wasteland

If you add another advertisement to your pages, you generate more revenue. If you track your users better, now you can deliver tailored ads and your conversion rates are higher. If you restrict users from leaving your walled garden ecosystem, now you get all the juice from whatever attention they have.

The question is: At which point do we reach the breaking point?

And I think the answer is: We are very close.

Facebook. Twitter. Medium. All desparate to withhold content they didn’t even create until you cough up your personal details.

The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

Stab a Book, the Book Won’t Die — by Craig Mod

Craig compares and contrasts books to “attention monsters”:

That is, any app / service / publication whose business is predicated on keeping a consumer engaged and re-engaged for the benefit of the organization (often to the detriment of the mental and physical health of the user), dozens if not hundreds or thousands of times a day.

Have we reached Peak Data?

Matt’s publishing a newsletter on the past, present, and future of tracking:

The last 100 years have been a journey to see how to measure ghosts - how to measure the invisible audiences at the end of technological distribution networks. With every decade, these ghosts have come more and more into focus, ending with a the last ten years of social media and digital advertising that has created unimaginable amounts of data about everything we see, read, click and like.

He sees the pendulum swinging the other way now …for those who can afford it:

If there’s one constant in the economics of audience data over the last 100 years, is that we only get free services if we pay for them with our attention. This has been true for commercial radio and television, free newspapers, mobile games and digital content. If we want privacy, we have to pay for it, and not everyone can afford this. Will the right to become a ghost only be for the people with money to buy premium products?

Test the impact of ads and third party scripts

This is a very useful new feature in Calibre, the performance monitoring tool. Now you can get data about just how much third-party scripts are affecting your site’s performance:

The best way of circumventing fear and anxiety around third party script performance is to capture metrics that clearly articulate their performance impact.

Science and Tech Ads on Flickr

Stylish! Retro! Sciency!

Martin ad

Forget privacy: you’re terrible at targeting anyway - apenwarr

A spot-on description of how targetted advertising works …or rather, how it doesn’t.

They are still trying to sell me car insurance for my subway ride.

Winston Hearn | What’s best for users

The incentives that Google technology created were very important in the evolution of this current stage of the web. I think we should be skeptical of AMP because once again a single company’s technology – the same single company – is creating the incentives for where we go next.

A thorough examination of the incentives that led to AMP, and the dangers of what could happen next:

I’m not sure I am yet willing to cede the web to a single monopolized company.

Home Refreshment

A nifty little responsive demo from Nick, recreating a 1948 Coca-Cola ad that was designed to be responsive to different wall spaces.

Fixing these webs - daverupert.com

I’m a fan of fast websites. Your website needs to be fast. Our collective excuses, hand-wringing, and inability to come to terms with the problem-set (There is too much script) and solutions (Use less script) of modern web development is getting tired.

I agree with every word of this.

Sadly, I think the one company with a browser that has marketshare dominance and could exert the kind of pressure required to stop ad tracking and surveillance capitalism is not incentivized to do so.

So the problem is approached from the other end. Blame is piled on authors for slow first-party code. We’re told to use certain mobile publishing frameworks that syndicate to proprietary CDNs to appease the gods of luck and fortune.