A profile of Brighton, featuring Clearleft’s own Chris How.
Terrible title; nice article. Rich speaks his brains about Clearleft and what we like about being in Brighton.
This is a perceptive overview of three different species of agencies—consulting-led, engineering-led, and design-led. Clearleft fits squarely into that last category …and the weaknesses of that particular flavour of agency ring very true:
Design firms have historically lacked the business strategy chops and pedigree of the consultants.
It will probably come as no surprise that Clearleft has been getting “more strategic” recently.
Design needs more MBAs with C-suite relationships and an almost arrogant assumption that of course they belong there, advising the CEO and truly bringing design thinking to business. It’s time to do strategy for real. The market has never been more receptive to it than it is right now.
This is a great blow-by-blow account of making an agency website perform better.
I love the side-by-side comparisons with other agencies, including Clearleft—the gauntlet has been thrown down!