Link tags: air

Google AMP: how Google tried to fix the web by taking it over - The Verge

AMP succeeded spectacularly. Then it failed. And to anyone looking for a reason not to trust the biggest company on the internet, AMP’s story contains all the evidence you’ll ever need.

This is a really good oral history of how AMP soured Google’s reputation.

Full disclosure: I’m briefly cited:

“When it suited them, it was open-source,” says Jeremy Keith, a web developer and a former member of AMP’s advisory council. “But whenever there were any questions about direction and control… it was Google’s.”

As an aside, this article contains a perfect description of the company cultures of Facebook, Apple, and Google:

“You meet with a Facebook person and you see in their eyes they’re psychotic,” says one media executive who’s dealt with all the major platforms. “The Apple person kind of listens but then does what it wants to do. The Google person honestly thinks what they’re doing is the best thing.”

Spot. On.

What The Last of Us, Snowpiercer and ‘climate fiction’ get wrong - BBC Culture

I not only worry that “cli-fi” might not be an effective form of environmental expression – I have come to believe that the genre might be actively dangerous, stunting our cultural ability to imagine a future worth living in or fighting for.

The one about AI - macwright.com

Writing, both code and prose, for me, is both an end product and an end in itself. I don’t want to automate away the things that give me joy.

And that is something that I’m more and more aware of as I get older – sources of joy. It’s good to diversify them, to keep track of them, because it’s way too easy to run out. Or to end up with just one, and then lose it.

The thing about luddites is that they make good punchlines, but they were all people.

What happened when we disabled Google AMP at Tribune Publishing?

Shockingly little. So you should try it, too.

My comments to Competition and Markets Authority on mobile browser competition - Alistair Shepherd

A thoughtful response to the current CMA consultation:

The inability to compete with native apps using Progressive Web Apps fully—particularly on iOS—also has a big impact on my work and the businesses I have worked with. Progressive Web Apps are extremely accessible for development, allowing for the creation of a simple app in a fraction of the time and complexity of a native app. This is fantastic for allowing smaller agencies and businesses to innovate on the web and on mobile devices and to reach consumers. However the poor support for PWA features by Safari and by not allowing them in the App Store, Apple forces app development to be difficult, time consuming and extremely expensive. I have spoken with many companies who would have liked an app to compete with their larger competitors but are unable to afford the huge costs in developing a native app.

Get your response in by Friday by emailing browsersandcloud@cma.gov.uk.

What serif typeface would go well with Proxima Nova?

Mark Simonson goes into the details of his lovely new typeface Proxima Sera.

6, 97: Why scorpions?

A fascinating and inspiring meditation on aerodynamics.

Tough questions at Chrome Dev Summit’s AMA session • The Register

Forgive me for linking to The Rag, but for completeness’s sake, it would be remiss of me not to point out more coverage of “that” question I asked:

It was to the company’s credit that it chose to take the question posed by Clearleft’s Jeremy Keith, well known in the web standards community and who was briefly on the advisory committee for AMP (Accelerated Mobile Pages), before resigning saying that “it has become clear to me that AMP remains a Google product.” AMP has been in the news of late with a lawsuit alleging Google deliberately throttled ad load times to promote it, and Keith asked: “Given the court proceedings against AMP, why should anyone trust FLOC or any other Google initiatives ostensibly focused on privacy?”

AMP Has Irreparably Damaged Publishers’ Trust in Google-led Initiatives – WP Tavern

An article by Sarah Gooding, prompted by the question I asked at Chrome Dev Summit:

Jeremy Keith’s question referencing the AMP allegations in the recently unredacted antitrust complaint against Google was extremely unlikely to receive an adequate response from the Chrome Leadership team, but the mere act of asking is a public reminder of the trust Google has willfully eroded in pushing AMP on publishers.

Care at Scale | Comment Magazine

A superb piece of writing by Debbie Chachra on infrastructure, fairness, and the future.

Alone in my apartment, when I reach out my hand to flip a switch or turn on a tap, I am a continent-spanning colossus, tapping into vast systems that span thousands of miles to bring energy, atoms, and information to my household. But I’m only the slenderest tranche of these collective systems, constituting the whole with all the other members of our federated infrastructural cyborg bodies.

Gaming the Iron Curtain

The ZX Spectrum in a time of revolution:

Gaming the Iron Curtain offers the first book-length social history of gaming and game design in 1980s Czechoslovakia, or anywhere in the Soviet bloc. It describes how Czechoslovak hobbyists imported their computers, built DIY peripherals, and discovered games as a medium, using them not only for entertainment but also as a means of self-expression.

Google AMP is dead! AMP pages no longer get preferential treatment in Google search

I don’t know if AMP is quite dead yet, but it feels like it would be a mercy to press a pillow down on its face.

Google’s stated intention was to rank sites that load faster but they ended up ranking sites that use AMP instead. And the largest advertising company in the world dictating how websites can be built is not a way to a healthier and more open web.

Au revoir, mon AMPmour? — Ethan Marcotte

I’ll say again: deprioritizing AMP in favor of Core Web Vitals is a very good thing. But it’s worth noting that Google’s taken its proprietary document format, and swapped it out for a proprietary set of performance statistics that has even less external oversight.

The End of AMP – lafoo – ramblings about the online world

Google provided a distinct advantage to sites using AMP – priority placement on the world’s largest traffic source – Google search. I’ve had the pleasure of working with more than twenty thousand publishers in the five years since AMP’s launch, and I don’t believe I’ve ever heard a single reason that a publisher uses AMP other than to obtain this priority placement. Let me package that up for you – Google, the most dominant search engine globally – used that dominant market position to encourage publishers to adopt technology so that Google could store and serve publisher’s content on Google’s domain. How is that legal? Well, I’m not a lawyer, but it possibly isn’t.

The death of AMP can’t come soon enough.

If you’re currently using AMP, you’ll be able to get rid of that monstrosity in May, and if you aren’t, you’ll now be competing for search positions previously unavailable to you. For publishers, it is a win-win.

RFC 8752 - Report from the IAB Workshop on Exploring Synergy between Content Aggregation and the Publisher Ecosystem (ESCAPE)

During the workshop, several online publishers indicated that if it weren’t for the privileged position in the Google Search carousel given to AMP content, they would not publish in that format.

‘Real’ Programming Is an Elitist Myth | WIRED

The title says it all, really. This is another great piece of writing from Paul Ford.

I’ve noticed that when software lets nonprogrammers do programmer things, it makes the programmers nervous. Suddenly they stop smiling indulgently and start talking about what “real programming” is. This has been the history of the World Wide Web, for example. Go ahead and tweet “HTML is real programming,” and watch programmers show up in your mentions to go, “As if.” Except when you write a web page in HTML, you are creating a data model that will be interpreted by the browser. This is what programming is.

When you browse Instagram and find former Australian Prime Minister Tony Abbott’s passport number

This was an absolute delight to read! Usually when you read security-related write-ups, the fun comes from the cleverness of the techniques …but this involved nothing cleverer than dev tools. In this instance, the fun is in the telling of the tale.

Google’s Top Search Result? Surprise! It’s Google – The Markup

I’ve been using Duck Duck Go for ages so I didn’t realise quite how much of a walled garden Google search has become.

41% of the first page of Google search results is taken up by Google products.

This is some excellent reporting. The data and methodology are entirely falsifiable so feel free to grab the code and replicate the results.

Note the fear with which publishers talk about Google (anonymously). It’s the same fear that app developers exhibit when talking about Apple (anonymously).

Ain’t centralisation something?

Pandemic Time: A Distributed Doomsday Clock - NOEMA

A meditative essay on the nature of time.

The simultaneous dimming of Betelgeuse and the global emergence of COVID-19 were curiously rhyming phenomena: disruptions of familiar, reassuring rhythms, both with latent apocalyptic potential.

Time and distance are out of place here.

We will have left a world governed by Chronos, the Greek god of linear, global, objective time measured by clocks, and arrived into a world governed by Kairos, the Greek god of nonlinear, local, subjective time, measured by the ebb and flow of local patterns of risk and opportunity. The Virus Quadrille is not just the concluding act of pandemic time but the opening act of an entire extended future.

B612 – The font family

B612 is an highly legible open source font family designed and tested to be used on aircraft cockpit screens.

Available as a web font.