It started using the magic spell of prominent results page display to get authors to use it. Nothing is left of the original lure of raising awareness for web performance, and nothing convincing is there to confirm it was, indeed, a usable “web component framework.”
Sensible advice from Chris:
So what’s the best rendering method? Whatever works best for you, but perhaps a hierarchy like this makes some general sense:
- Static HTML as much as you can
- Edge functions over static HTML so you can do whatever dynamic things
- Server generated HTML what you have to after that
- Client-side render only what you absolutely have to
As Antitrust Pressure Mounts, Google to Pull Back Benefit to News Sites That Adopted Its Preferred Mobile Technology – The Markup
More great reporting from Adrianne Jeffries at The Markup.
An engineer at a major news publication who asked not to be named because the publisher had not authorized an interview said Google’s size is what led publishers to use AMP.
A deeply fascinating look into the world of archives and archivists:
The reason an archivist should know something, Lannon said, is to help others to know it. But it’s not really the archivist’s place to impose his knowledge on anyone else. Indeed, if the field could be said to have a creed, it’s that archivists aren’t there to tell you what’s important. Historically momentous documents are to be left in folders next to the trivial and the mundane — because who’s to say what’s actually mundane or not?
Good news: as of May 2021, page speed (or core web vitals, if you must) will be a ranking factor in Google Search.
Even better news: at the same time, Google AMP will lose its unfairly privileged position in the top stories carousel. Hopefully this marks the beginning of the end for Google’s failed experiment in forcing publishers to use their tech.
Collusion between three separate services owned by the same company: the Google search engine, the YouTube website, and the Chrome web browser.
Gosh, this kind of information could be really damaging if there were, say, antitrust proceedings initiated.
In the meantime, use Firefox
Employing the principle of least power for better digital preservation:
New frameworks and technologies spring up to try and cope with the speed of change. More and more ways to build and release things faster and cheaper becomes the norm. And, the more this happens, the more we deviate from standards: good ol’ HTML and CSS.
This sounds like seamful design:
How to enable not users but adaptors? How can people move from using a product, to understanding how it hangs together and making their own changes? How do you design products with, metaphorically, screws not nails?
An ode to the network architecture of the internet:
I believe the DNA of resiliency built into the network manifests itself in the building blocks of what’s transmitted over the network. The next time somebody calls HTML or CSS dumb, think about that line again:
That simplicity, almost an intentional brainlessness…is a key to its adaptability.
It’s not a bug. It’s a feature.
Yes! I wish more web developers would take cues from the very medium they’re building atop of.
Own. Your. Nook. There’s power in owning your nook of the ‘net — your domain name, your design, your archives — and it’s easier than ever to do so, and run a crowdfunding campaign at the same time.
I’ve been using Duck Duck Go for ages so I didn’t realise quite how much of a walled garden Google search has become.
41% of the first page of Google search results is taken up by Google products.
Note the fear with which publishers talk about Google (anonymously). It’s the same fear that app developers exhibit when talking about Apple (anonymously).
Ain’t centralisation something?
4 Design Patterns That Violate “Back” Button Expectations – 59% of Sites Get It Wrong - Articles - Baymard Institute
Some interesting research in here around user expecations with the back button:
Generally, we’ve observed that if a new view is sufficiently different visually, or if a new view conceptually feels like a new page, it will be perceived as one — regardless of whether it technically is a new page or not. This has consequences for how a site should handle common product-finding and -exploration elements like overlays, filtering, and sorting. For example, if users click a link and 70% of the view changes to something new, most will perceive this to be a new page, even if it’s technically still the same page, just with a new view loaded in.
Google could have approached the “be better on mobile” problem, search optimization and revenue sharing any number of ways, obviously, but the one they’ve chosen and built out is the one that guarantees that either you let them middleman all of your traffic or they cut off your oxygen.
There’s also this observation, which is spot-on:
Google has managed to structure this surveillance-and-value-extraction machine entirely out of people who are convinced that they, personally, are doing good for the world. The stuff they’re working on isn’t that bad – we’ve got such beautiful intentions!
Ariel gave a TED talk and it’s mind-blowingly good!
This is excellent news for sites that were strong-armed into creating AMP pages just to get into the Top Stories carousel:
As part of this update, we’ll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility.
This update doesn’t arrive until next year, but the message is clear: fast websites will be rewarded in search. I’ll be glad to see an end to AMP’s blackmail tactics.
2010 was quite a year:
Nothing’s been quite the same since.
I remember being at that An Event Apart in Seattle where Ethan first unveiled the phrase and marvelling at how well everything just clicked into place, perfectly capturing the zeitgeist. I was in. 100%.