A wide-ranging post from Andrew on the downsides of Google’s AMP solution.
I don’t agree with all the issues he has with the format itself (in my opinion, the fact that AMP pages can’t have
script elements is a feature, not a bug), but I wholeheartedly concur with his concerns about the AMP cache:
It recklessly devalues the URL
Spot on! And as Andrew points out, in this age of fake news, devaluing the URL is a recipe for disaster.
It’s hard to avoid the idea that the primary objective of AMP is really about hosting publisher content inside the Google ecosystem (as is more obviously the objective of Facebook Instant Articles and Apple News).