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Google, Facebook hiding behind skirts of small business

While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.

But tracking is an unnecessary evil.

Yes! This!

Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.

Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.

Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.

I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.

UK ICO: surveillance advertising is dead

Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.

Kaleidoscope Brain: 100 Visualizations of Moby-Dick

Download this PDF to see 100 beautiful literary visualisations.

Chromium Blog: Increasing HTTPS adoption

At some point, you won’t be able to visit the first web page ever published without first clicking through a full-page warning injected by your web browser:

Chrome will offer HTTPS-First Mode, which will attempt to upgrade all page loads to HTTPS and display a full-page warning before loading sites that don’t support it. Based on ecosystem feedback, we’ll explore making HTTPS-First mode the default for all users in the future.

Dancing With Systems - The Donella Meadows Project

We can’t control systems or figure them out. But we can dance with them!

  1. Get the beat.
  2. Listen to the wisdom of the system.
  3. Expose your mental models to the open air.
  4. Stay humble. Stay a learner.
  5. Honor and protect information.
  6. Locate responsibility in the system.
  7. Make feedback policies for feedback systems.
  8. Pay attention to what is important, not just what is quantifiable.
  9. Go for the good of the whole.
  10. Expand time horizons.
  11. Expand thought horizons.
  12. Expand the boundary of caring.
  13. Celebrate complexity.
  14. Hold fast to the goal of goodness.

Signal >> Blog >> The Instagram ads Facebook won’t show you

The way most of the internet works today would be considered intolerable if translated into comprehensible real world analogs, but it endures because it is invisible.

You can try to use Facebook’s own tools to make the invisible visible but that kind of transparency isn’t allowed.

Reflecting on My Own Experience Using the Web to Get the Vaccine - Jim Nielsen’s Blog

I click the link. The page loads fast. I navigate the surprisingly sparse yet clear form inputs. And complete the whole thing in less than thirty seconds.

Oh, how I wish this experience weren’t remarkable!

Simple forms with clear labels. Little to no branding being shoved down my throat. No array of colors, big logos, or overly-customized UI components.

Chromium Blog: A safer default for navigation: HTTPS

Just over a year ago, I pondered some default browser behaviours and how they might be updated.

The first one is happening: Chrome is going to assume https before checking for http.

Now what about the other default behaviour that’s almost 15 years old now? When might a viewport width value of device-width become the default?

THE INTERNET — Opte

Visualising the growth of the internet.

In Praise of the Unambiguous Click Menu | CSS-Tricks

What’s important is that you test it with real users… and stop using hover menus.

Strong agree!

Sowing Material’s Future « optional.is/required

Brian and Joschi are considering an interesting approach for their Material conference:

Maybe we should think about a “crop rotation” method for our event? One year in Iceland to help benefit the local community, then the following year move to Germany so it is easier for people to attend, then a third year of rest and change the format to a virtual or remote event. Then repeat on that three year cycle.

Skipping skip links ⚒ Nerd

Vasilis offers some research that counters this proposal.

It makes much more sense to start each page with the content people expect on that page. Right? And if you really need navigation (which is terribly overrated if you ask me) you can add it in the footer. Which is the correct place for metadata anyway.

That’s what I’ve done on The Session.

One Year Since The #IndieWeb Homebrew Website Club Met In Person And Other Last Times - Tantek

Expect more poignant one-year anniversary memories this March.

We reached our disembarkation stop and stepped off. I put my mask away. We hugged and said our goodbyes. Didn’t think it would be the last time I’d ride MUNI light rail. Or hug a friend without a second thought.

Daring Fireball: Google’s Outsized Share of Advertising Money

Same hat!

Privacy-invasive user tracking is to Google and Facebook what carbon emissions are to fossil fuel companies — a form of highly profitable pollution that for a very long time few people in the mainstream cared about, but now, seemingly suddenly, very many care about quite a bit.

Nature 150 Interactive

A beautiful interactive visualisation of every paper published in Nature.

supercookie • workwise

Favicons are snitches.

Data Visualization and the Modern Imagination - Spotlight at Stanford

There are some beautiful illustrations in this online exhibition of data visualisation in the past few hundred years.

Eleanor Lutz - An Orbit Map of the Solar System

A lovely visualisation of asteroids in our solar system.