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Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

The test results are in:

During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.

Read on for details…

Official Google Webmaster Central Blog: Helping users easily access content on mobile

Two pieces of good news from Google:

  1. 85% of websites qualify as mobile-friendly, so there’s no longer a need to explicitly label them as such in search results.
  2. Google will down-rank sites that have annoying pop-overs demanding you download an app or sign up to an email newsletter when you’re trying to read the damn page.