The technical challenge in blocking modern pop-ups is bigger than the pop-ups of the past decades. However, it’s long overdue that web browsers step up and act to protect their users’ interests. Pop-ups, pop-overs, interstitials, modal dialogs, whatever you want to call them! It’s time to ban them from the web again! At least immediately after a page load.
Simply put, the popups asking people for consent whenever they land on a site are illegal.
I wish more companies would realise that this is a perfectly reasonable approach to take:
We decided to look for a solution. After a brief search, we found one: just don’t use any non-essential cookies. Pretty simple, really. 🤔
So, we have removed all non-essential cookies from GitHub, and visiting our website does not send any information to third-party analytics services.
The test results are in:
During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.
Read on for details…
Two pieces of good news from Google:
- 85% of websites qualify as mobile-friendly, so there’s no longer a need to explicitly label them as such in search results.
- Google will down-rank sites that have annoying pop-overs demanding you download an app or sign up to an email newsletter when you’re trying to read the damn page.