Contextual ads | Dave Smyth
If behavioural ads aren’t more effective than contextual ads, what is all of that data collected for?
If websites opted for a context ads and privacy-focused analytics approach, cookie banners could become obsolete…
Link tags: behaviour
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Facebook’s Attempt to Vilify Apple — Pixel Envy
See, that’s what I’m talking about;
Levy deftly conflates “advertising” and “personalized advertising”, as if there are no ways to target people planning a wedding without surveilling their web browsing behaviour. Facebook’s campaign casually ignores decades of advertising targeted based on the current webpage or video instead of who those people are because it would impact Facebook’s primary business. Most people who are reading an article about great wedding venues are probably planning a wedding, but you don’t need quite as much of the ad tech stack to make that work.
The History of the Future
It me:
Although some communities have listed journalists as “essential workers,” no one claims that status for the keynote speaker. The “work” of being a keynote speaker feels even more ridiculous than usual these days.
To-Do Terrarium
I love this little to-do app! Every time you tick something off your list, something grows in your virtual terrarium. Lovely!
Complexity Explorables
A cornucopia of interactive visualisations. You control the horizontal. You control the vertical. Networks, flocking, emergence, diffusion …it’s all here.
Optimizing for outrage – A Whole Lotta Nothing
I have no doubt that showing just the top outrageous tweets leads to more engagement. If you’re constantly hitting people with outlandish news stories they’ll open the app more often and interact and post about what they think so the cycle continues.
Why Behavioral Scientists Need to Think Harder About the Future - Behavioral Scientist
Speculative fiction as a tool for change:
We need to think harder about the future and ask: What if our policies, institutions, and societies didn’t have to be organized as they are now? Good science fiction taps us into a rich seam of radical answers to this question.
Learning to unlearn – The Sea of Ideas
This is the real challenge for service workers:
For 30 years, we taught billions of humans that you need to be connected to the internet to consume the web via a browser! This means web users need to unlearn that web sites can’t be used offline.
When to use CSS vs. JavaScript | Go Make Things
Chris Ferdinandi has a good rule of thumb:
If something I want to do with JavaScript can be done with CSS instead, use CSS.
Makes sense, given their differing error-handling models:
A JavaScript error can bring all of the JS on a page to screeching halt. Mistype a CSS property or miss a semicolon? The browser just skips the property and moves on. Use an unsupported feature? Same thing.
But he also cautions against going too far with CSS. Anything to do with state should be done with JavaScript:
If the item requires interaction from the user, use JavaScript (things like hovering, focusing, clicking, etc.).
‘Sfunny; I remember when we got pseudo-classes, I wrote a somewhat tongue-in-cheek post called :hover Considered Harmful:
Presentation and behaviour… the twain have met, the waters are muddied, the issues are confused.
On Designing and Building Toggle Switches
Sara shows a few different approaches to building accessible toggle switches:
Always, always start thinking about the markup and accessibility when building components, regardless of how small or simple they seem.
Why Silicon Valley can’t fix itself
Backlash backlash:
The nature of human nature is that it changes. It can not, therefore, serve as a stable basis for evaluating the impact of technology. Yet the assumption that it doesn’t change serves a useful purpose. Treating human nature as something static, pure and essential elevates the speaker into a position of power. Claiming to tell us who we are, they tell us how we should be.
The Wisdom and/or Madness of Crowds
The latest explainer/game from Nicky Case is an absolutely brilliant interactive piece on small world networks.
Progressive enhancement with handlers and enhancers | hiddedevries.nl
I like this declarative approach to associating JavaScript behaviours with HTML elements.
Native Scrolling by Anselm Hannemann
This gets nothing but agreement from me:
For altering the default scroll speed I honestly couldn’t come up with a valid use-case.
My theory is that site owners are trying to apply app-like whizz-banginess to the act of just trying to read some damn text, and so they end up screwing with the one interaction still left to the reader—scrolling.
Why You Want a Code of Conduct & How We Made One | Incisive.nu
A great piece by Erin on the value of a code of conduct for conferences, filled with practical advice.
Once you decide to create a code and do it thoughtfully, you’ll find the internet overflows with resources to help you accomplish your goals, and good people who’ll offer guidance and advice. From my own experience, I can say that specificity and follow-through will make your code practical and give it teeth; humane language and a strong connection to your community will make it feel real and give it a heart.
Online communities
Caterina Fake takes a heartfelt look at the history of online communities:
The internet is full of strangers, generous strangers who want to help you for no reason at all. Strangers post poetry and discographies and advice and essays and photos and art and diatribes. None of them are known to you, in the old-fashioned sense. But they give the internet its life and meaning.
Don’t Be Afraid To Teach Interactions by Timoni West
Timoni tackles the tricky topic of teaching taps.
Discoverability can be hard, but that shouldn’t stop us trying out new interactions.
Paris and the Data Mind - The Morning News
Craig writes about the hologram of his quantified self.
Why Instagram Works — Rainypixels
It’s all about the signalling.