How design fiction was co-opted. A piece by Tim Maughan with soundbites from Julian Bleecker, Anab Jain, and Scott Smith.
There was a time, circa 2009, when no home design story could do without a reference to Mad Men. There is a time, circa 2018, when no personal tech story should do without a Black Mirror reference.
Black Mirror Home. It’s all fun and games until the screaming starts.
When these products go haywire—as they inevitably do—the Black Mirror tweets won’t seem so funny, just as Mad Men curdled, eventually, from ha-ha how far we’ve come to, oh-no we haven’t come far enough.