A font made of corporate logos.
I’m impressed by Mozilla’s commitment to designing in the open—one of the hardest parts of any kind of brand work is getting agreement, and this process must make that even more difficult.
I have to say, I quite like both options on display here.
Adriana Blum lists progressive web apps that are doing very, very well from Twitter, Trivago, Starbucks, Forbes, Debebhams, West Elm, Washington Post, Pinterest, AliExpress, and Lancôme.
Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.
Some lovely branding work for the UK Parliament, presented very nicely.
Tal Leming’s thoroughly delightful (and obsessive) account of designing the 90 Minutes typeface for U.S. Soccer.
FIFA has strict regulations that govern the size and stroke weight of numbers and letters used on official match uniforms. This made me unbelievably paranoid. I had a nightmare that one of the national teams would be set for kickoff of an important match and the referee would suddenly blow the whistle and say, “Hey, hey, hey! The bottom stroke of that 2 is 1 mm too light. The United States must forfeit this match!”
I think Khoi might be on to something here …but I also think this change in priorities is no bad thing:
Consider the macro trend of these brands all visually converging alongside the industry’s current mania for design systems. That juxtaposition suggests that we’re far more interested in implementing ideas than we are in ideas themselves.
There’s a running joke at just about any gathering at Clearleft where we measure TTPL—Time To Pace Layers—a measurement of how long we can discuss anything before making an inevitable reference to Stewart Brand’s framing.
It’s one of those concepts that, once your brain has been exposed, you start seeing everywhere. Like bad kerning or sexism.
The slides from Yesenia’s talk on scenario-driven design.
The accompanying video lists the design principles:
- Elevate our status
- Surprise & inspire
- Change perceptions
- Do good things
- Be unmistakably Wales
After Clearleft’s recent rebranding, I’m really interested in Happy Cog’s redesign process:
In the near future we’ll be rolling out a new website, followed by a rebrand of Cognition, our blog. As the identity is tested against applications, much of what’s here may change. Nothing is set in stone.
Having spent half a decade encouraging people to make their pattern libraries public and doing my best to encourage openness and sharing, I find this kind of styleguide-shaming quite disheartening:
These all offer something different but more often than not they have something in common. They look ugly enough to have been designed by someone who enjoys configuring a router.
If a pattern library is intended to inspire, then make it inspiring. But if it’s intended to be an ever-changing codebase (made for and by the kind of people who enjoy configuring a router), then that’s where the effort and time should be concentrated.
But before designing anything—whether it’s a website or a pattern library—figure out who the audience is first.
Jamie Zawinski tells the story of how John Carpenter’s They Live led to Shepard Fairey’s Obey Giant which led to Mozilla’s logo.
So that was the time that I somehow convinced a multi-billion dollar corporation to give away the source code to their flagship product and re-brand it using propaganda art by the world’s most notorious graffiti artist.
Mozilla are updating their brand identity and they’re doing it in the open. A brave, but fascinating move.
This Eno-esque deck of cards by Scott could prove very useful for a lot of Clearleft projects.
Words of wisdom from Scott on the clash of brand guidelines and the flexible nature of the web:
One thing I am pretty sure of though, is that having a fast, accessible, user-friendly site can reflect incredibly well on a company, and I’d love to see more guidelines and expectations that prioritize these aspects of a service as branding requirements in addition to the usual visual details.
The hitherto unnoticed connection between the names of Android phones and the names of condoms.
A five year old provides a few remarks on some popular logos. Cute!