Tags: branding



The first visual identity for UK Parliament

Some lovely branding work for the UK Parliament, presented very nicely.

90 Minutes | Type Supply

Tal Leming’s thoroughly delightful (and obsessive) account of designing the 90 Minutes typeface for U.S. Soccer.

FIFA has strict regulations that govern the size and stroke weight of numbers and letters used on official match uniforms. This made me unbelievably paranoid. I had a nightmare that one of the national teams would be set for kickoff of an important match and the referee would suddenly blow the whistle and say, “Hey, hey, hey! The bottom stroke of that 2 is 1 mm too light. The United States must forfeit this match!”

How to Redesign a Tech Logo + Subtraction.com

I think Khoi might be on to something here …but I also think this change in priorities is no bad thing:

Consider the macro trend of these brands all visually converging alongside the industry’s current mania for design systems. That juxtaposition suggests that we’re far more interested in implementing ideas than we are in ideas themselves.

Building Flexible Design Systems // Speaker Deck

The slides from Yesenia’s talk on scenario-driven design.

UI Sounds: From Zero To Hero | Icons8 Blog

Following on from Ruth’s piece, here are some more thoughts on sound in UI from Roman Zimarev, the creator of icon sounds.

He makes a distinction between notification sounds and interaction sounds, as well as talking about sound identity in branding.

It’s Nice That | A new national identity: Smörgåsbord Studio rebrands Wales

Smörgåsbord Studio created a design system for the Welsh government, including the typeface Cymru Wales Sans from Colophon.

The accompanying video lists the design principles:

  • Elevate our status
  • Surprise & inspire
  • Change perceptions
  • Do good things
  • Be unmistakably Wales

Re: Brand | Happy Cog

After Clearleft’s recent rebranding, I’m really interested in Happy Cog’s redesign process:

In the near future we’ll be rolling out a new website, followed by a rebrand of Cognition, our blog. As the identity is tested against applications, much of what’s here may change. Nothing is set in stone.

Designing inspired style guides presentation slides and transcript | Stuff & Nonsense

Having spent half a decade encouraging people to make their pattern libraries public and doing my best to encourage openness and sharing, I find this kind of styleguide-shaming quite disheartening:

These all offer something different but more often than not they have something in common. They look ugly enough to have been designed by someone who enjoys configuring a router.

If a pattern library is intended to inspire, then make it inspiring. But if it’s intended to be an ever-changing codebase (made for and by the kind of people who enjoy configuring a router), then that’s where the effort and time should be concentrated.

But before designing anything—whether it’s a website or a pattern library—figure out who the audience is first.

Arrival – Mozilla Open Design

Mozilla’s audacious rebranding in the open that I linked to a while back has come to fruition.

I like it. But even if I didn’t, congratulations to everyone involved in getting agreement across an organisation of this size—never an easy task.

jwz: They Live and the secret history of the Mozilla logo

Jamie Zawinski tells the story of how John Carpenter’s They Live led to Shepard Fairey’s Obey Giant which led to Mozilla’s logo.

So that was the time that I somehow convinced a multi-billion dollar corporation to give away the source code to their flagship product and re-brand it using propaganda art by the world’s most notorious graffiti artist.

Mozilla Open Design – branding without walls

Mozilla are updating their brand identity and they’re doing it in the open. A brave, but fascinating move.

Monday, 7 July 2014 – The Pastry Box Project

Words of wisdom from Scott on the clash of brand guidelines and the flexible nature of the web:

One thing I am pretty sure of though, is that having a fast, accessible, user-friendly site can reflect incredibly well on a company, and I’d love to see more guidelines and expectations that prioritize these aspects of a service as branding requirements in addition to the usual visual details.

What’s in a Name? | The Intercom Blog

The hitherto unnoticed connection between the names of Android phones and the names of condoms.

A Cohesive & Unified Identity for British Government — Paul Robert Lloyd

In search of typographical consistency in government departments.

FormFiftyFive - Design inspiration from around the world

Beyond the personal annual report; it's the personal brand identity guidelines.

Brand Autopsy: Buckley’s: The Good Taste of Bad Taste

Here's one for Matt and Cindy: Buckley's truth in advertising.