I think this is quite beautiful—no need to view source; the style sheet is already in the document.
A website is not a magazine, though it might have magazine-like articles. A website is not an application, although you might use it to purchase products or interact with other people. A website is not a database, although it might be driven by one.
What these brands are taking from web-brutalism — and truly, we should all be learning something here — is that User-centered design doesn’t need to be monopolized by the same colors, same buttons, same photography and even same copy you see in pretty much every single website or product.