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The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

Stab a Book, the Book Won’t Die — by Craig Mod

Craig compares and contrasts books to “attention monsters”:

That is, any app / service / publication whose business is predicated on keeping a consumer engaged and re-engaged for the benefit of the organization (often to the detriment of the mental and physical health of the user), dozens if not hundreds or thousands of times a day.

The web is not dying | Go Make Things

A counterpart to the piece by Baldur that I linked to yesterday:

There are many challenges to face as the web grows.

Most of them are people problems. Habits. Inertia. A misalignment of priorities with user needs. Those can be overcome.

The Web Falls Apart – Baldur Bjarnason

This isn’t a “the web is doomed, DOOMED, I tells ya” kind of blog post. It’s more in the “the web in its current form isn’t sustainable and will collapse into a simpler, more sustainable form, possibly several” genre.

Baldur points to the multiple causes of the web’s current quagmire.

I honestly have no idea on how to mitigate this harm or even how long the decline is going to take. My hope is that if we can make the less complex, more distributed aspects of the web safer and more robust, they will be more likely to thrive when the situation has forced the web as a whole to break up and simplify.

Why Progressive Web Apps Are The Future of Mobile Web [2019 Research]

PWAs just work better than your typical mobile site. Period.

But bear in mind:

Maybe simply because the “A” in PWA stands for “app,” too much discussion around PWAs focuses on comparing and contrasting to native mobile applications. We believe this comparison (and the accompanying discussion) is misguided.

Brendan Dawes - Adobe Alternatives

Brendan describes the software he’s using to get away from Adobe’s mafia business model.

Superhuman’s Superficial Privacy Fixes Do Not Prevent It From Spying on You » Mike Industries

Mike follows up on the changes made by email startup Superhuman after his initial post:

I will say this: if you were skeptical of Superhuman’s commitment to privacy and safety after reading the last article, you should probably be even more skeptical after these changes. The company’s efforts demonstrate a desire to tamp down liability and damage to their brand, but they do not show an understanding of the core problem: you should not build software that surreptitiously collects data on people in a way that would surprise and frighten them.

Superhuman is Spying on You » Mike Industries

A really excellent analysis by Mike of a dark pattern in the Superhuman email app.

That’s right. A running log of every single time you have opened my email, including your location when you opened it. Before we continue, ask yourself if you expect this information to be collected on you and relayed back to your parent, your child, your spouse, your co-worker, a salesperson, an ex, a random stranger, or a stalker every time you read an email.

Exactly! This violates the principle of least surprise. Also, it’s just plain wrong.

Amazingly though, Mike has been getting pushback from guys on Twitter (and it’s always guys) who don’t think this is a big deal.

Anyway, read the whole thing—it’s fair, balanced, and really well written.

The Decolonial Atlas

The Decolonial Atlas is a growing collection of maps which, in some way, help us to challenge our relationships with the land, people, and state. It’s based on the premise that cartography is not as objective as we’re made to believe.

For example: Names and Locations of the Top 100 People Killing the Planet — a cartogram showing the location of decision makers in the top 100 climate-hostile companies.

This map is a response to the pervasive myth that we can stop climate change if we just modify our personal behavior and buy more green products. Whether or not we separate our recycling, these corporations will go on trashing the planet unless we stop them.

What I Learned Co-Founding Dribbble – SimpleBits

Twenty hard-won lessons from Dan from ten years of Dribbble.

We sent 50 shirts along with a card to friends and colleagues announcing Dribbble’s beta back in 2008. This first batch of members played a pivotal role in the foundation of the community and how it would develop. The shirt helped guilt them into actually checking out the site.

I think I still have my T-shirt somewhere!

The New Wilderness (Idle Words)

An excellent piece by Maciej on the crucial difference between individual privacy and ambient privacy (and what that means for regulation):

Ambient privacy is not a property of people, or of their data, but of the world around us. Just like you can’t drop out of the oil economy by refusing to drive a car, you can’t opt out of the surveillance economy by forswearing technology (and for many people, that choice is not an option). While there may be worthy reasons to take your life off the grid, the infrastructure will go up around you whether you use it or not.

Because our laws frame privacy as an individual right, we don’t have a mechanism for deciding whether we want to live in a surveillance society. Congress has remained silent on the matter, with both parties content to watch Silicon Valley make up its own rules. The large tech companies point to our willing use of their services as proof that people don’t really care about their privacy. But this is like arguing that inmates are happy to be in jail because they use the prison library. Confronted with the reality of a monitored world, people make the rational decision to make the best of it.

That is not consent.

For more detail, I highly recommend reading his testimony to the senate hearing on Privacy Rights and Data Collection in a Digital Economy.

Nothing Fails Like Success – A List Apart

On an individual and small collective basis, the IndieWeb already works. But does an IndieWeb approach scale to the general public? If it doesn’t scale yet, can we, who envision and design and build, create a new generation of tools that will help give birth to a flourishing, independent web? One that is as accessible to ordinary internet users as Twitter and Facebook and Instagram?

How Google warped the hyperlink | WIRED UK

Ignore the ludicrously clickbaity title. This is a well-considered look at thirty years of linking on the World Wide Web.

Why Computer Programmers Should Stop Calling Themselves Engineers - The Atlantic

This article by Ian Bogost from a few years back touches on one of the themes in the talk I gave at New Adventures:

“Engineer” conjures the image of the hard-hat-topped designer-builder, carefully crafting tomorrow. But such an aspiration is rarely realized by computing. The respectability of engineering, a feature built over many decades of closely controlled, education- and apprenticeship-oriented certification, becomes reinterpreted as a fast-and-loose commitment to craftwork as business.

Stuffing the Front End

53% of mobile visits leave a page that takes longer than 3 seconds to load. That means that a large number of visitors probably abandoned these sites because they were staring at a blank screen for 3 seconds, said “fuck it,” and left approximately half way before the page showed up. The fact that the next page interaction would have been quicker—assuming all the JS files even downloaded correctly in the first attempt—doesn’t amount to much if they didn’t stick around for the first page to load. What was gained by putting the business logic in the front end in this scenario?

The Lean Web video from Boston CSS | Go Make Things

A good talk from from Chris Ferdinandi, who says:

One of the central themes of my talk on The Lean Web is that we as developers repeatedly take all of the great things the web and browsers give us out-of-the-box, break them, and then re-implement them poorly with JavaScript.

Getting help from your worst enemy

Onboarding. Reaching out. In terms of. Synergy. Bandwidth. Headcount. Forward planning. Multichannel. Going forward. We are constantly bombarded and polluted with nonsense speak. These words and phrases snag and attach themselves to our vocabulary like sticky weeds.

Words become walls.

I love this post from Ben on the value of plain language!

We’re not dumbing things down by using simple terms. We’re being smarter.

Read on for the story of the one exception that Ben makes—it’s a good one.

Talk at Bush Symposium: Notes

On the 50th anniversary of Vannevar Bush’s As We May Think, Tim Berners-Lee delivered this address in 1995.

To a large part we have MEMEXes on our desks today. We have not yet seen the wide scale deployment of easy human interfaces for editing hypertext and making links. (I find this constantly frustrating, but always assume will be cured by cheap commercial products within the year.)

Weeknotes #5 — Paul Robert Lloyd

A nice counterpoint to the last time I linked to Paul’s weeknotes:

However, there’s another portion of the industry, primarily but not exclusively within the public sector, where traditional development approaches (progressive enhancement, server-side rendering) remain prevalent, or less likely to be dismissed, at least. Because accessibility isn’t optional when your audience is everyone, these organisations tend to attract those with a pragmatic outlook who like to work more diligently and deliberately.

The 100 Year Web (In Praise of XML)

I don’t agree with Steven Pemberton on a lot of things—I’m not a fan of many of the Semantic Web technologies he likes, and I think that the Robustness Principle is well-suited to the web—but I always pay attention to what he has to say. I certainly share his concern that migrating everything to JavaScript is not good for interoperability:

This is why there are so few new elements in HTML5: they haven’t done any design, and instead said “if you need anything, you can always do it in Javascript”.

And they all have.

And they are all different.

Read this talk transcript, and even if you don’t agree with everything in it today, you may end up coming back to it in the future. He’s playing the long game:

The web is the way now that we distribute information. We will need the web pages we create now to be readable in 100 years time, just as we can still read 100-year-old books.

Requiring a webpage to depend on a particular 100-year-old implementation of Javascript is not exactly evidence of future-thinking.