Smashing Magazine has launched its lovely new design, but more importantly, it has launched its lovely new business model. Ads are gone. Patronage is in. This is a resource worth supporting.
I spoke my brains on the Venturi’s Voice podcast. It’s a random walk through topics like sharing, writing, publishing, and bizzzzznis.
Along the lines of John’s recent post, Henrik makes the business case for progressive web apps.
He also points out how they can be much better than native apps for controlling hardware.
They can be up and running in a fraction of the time whether or not they were already “installed” and unlike “apps” can be saved as an app on the device at the user’s discretion!
Essentially they’re really great for creating “ad hoc” experiences that can be “cold started” on a whim nearly as fast as if it were already installed.
John makes the point that unless you’re one of the big, big players, your native app is really going to struggle to find an audience. But that’s okay—a progressive web app might be exactly what you need.
In short, using native apps as a path to reaching a large number of potential customers and benefitting from crucial network effects is close to impossible.
But, in the meantime, the Web has responded to the very significant impact that native apps had on user behaviour.
For me, the strength of the web has never been about how it can help big companies—it’s about how it can amplify and connect the niche players.
I’ve had a few conversations with members of the Google AMP team, and I do believe they care about making the web better. But given how AMP pages are privileged in Google’s search results, the net effect of the team’s hard, earnest work comes across as a corporate-backed attempt to rewrite HTML in Google’s image. Now, I don’t know if these new permutations of AMP will gain traction among publishers. But I do know that no single company should be able to exert this much influence over the direction of the web.
John Lanchester reviews ‘The Attention Merchants’ by Tim Wu, ‘Chaos Monkeys’ by Antonio García Martínez and ‘Move Fast and Break Things’ by Jonathan Taplin · LRB 17 August 2017
Triple the hand-wringing in this combined review of three books:
- The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold by Tim Wu,
- Chaos Monkeys: Inside the Silicon Valley Money Machine by Antonio García Martínez, and
- Move Fast and Break Things: How Facebook, Google and Amazon have Cornered Culture and What It Means for All of Us by Jonathan Taplin.
What this means is that even more than it is in the advertising business, Facebook is in the surveillance business. Facebook, in fact, is the biggest surveillance-based enterprise in the history of mankind. It knows far, far more about you than the most intrusive government has ever known about its citizens. It’s amazing that people haven’t really understood this about the company. I’ve spent time thinking about Facebook, and the thing I keep coming back to is that its users don’t realise what it is the company does. What Facebook does is watch you, and then use what it knows about you and your behaviour to sell ads. I’m not sure there has ever been a more complete disconnect between what a company says it does – ‘connect’, ‘build communities’ – and the commercial reality.
Digital Assistants, Facebook Quizzes, And Fake News! You Won’t Believe What Happens Next | Laura Kalbag
A great presentation from Laura on how tracking scripts are killing the web. We can point our fingers at advertising companies to blame for this, but it’s still developers like us who put those scripts onto websites.
We need to ask ourselves these questions about what we build. Because we are the gatekeepers of what we create. We don’t have to add tracking to everything, it’s already gotten out of our control.
If you ever need to pull up some case studies to demonstrate the business benefits of performance, Tammy and Tim have you covered.
The second part of Bruce’s excellent series begins by focusing on the usage of proxy browsers around the world:
But how!? Well, Bruce has the answer:
I call this amazing new technique “progressive enhancement.”
You heard it here first, folks!
We’ve gone through the invention step. The infrastructure came out of DARPA and the World Wide Web itself came out of CERN.
We’ve gone through the hobbyist step. Everyone now knows what the internet is, and some of the amazing things it’s capable of.
We’ve gone through the commercialization step. Monopolies have emerged, refined, and scaled the internet.
But the question remains: can we break with the tragic history that has befallen all prior information empires? Can this time be different?
The first part of this article is a great history lesson in the style of Tim Wu’s The Master Switch. The second part is a great explanation of net neutrality, why it matters, and how we can fight for it.
If you do nothing, we will lose the war for the open internet. The greatest tool for communication and creativity in human history will fall into the hands of a few powerful corporations and governments.
It strikes me that Garrett’s site has become a valuable record of the human condition with its mix of two personal stories—one relating to his business and the other relating to his health—both of them communicated clearly through great writing.
Have a read back through the archive and I think you’ll share my admiration.
Run from data-driven companies. In thrall to semi-science and blinded by their dogma, they’ve lost the ability to see intelligent alternative perspectives on their business, their products, and the world. Embrace instead data-informed companies. This isn’t mere grammatical pedantry – a company genuinely informed by data understands the risks of datafication and adopts sophisticated, balanced approaches to strategy that blend quant, qual, and even some of that unfashionable prediction and intuition.
Finally! Apple are being sued for refusing to allow any non-Webkit browsers to be installed on iOS.
I’m not usually in favour of legal action but in this case, there doesn’t seem to be any other recourse.
We would be delighted at Nexedi to create a Web browser for iOS with better HTML5 support based on a recent version of Blink library for example. But as soon as we would publish it, it would be banned from Apple’s AppStore. Many developers have experienced this situation already. Many companies are being hurt by this situation. Some companies have already begged Apple to improve HTML5 support in iOS with little significant results.
Another typically excellent talk from Maciej, this time to the Library of Congress. Digital preservation, surveillance, machine learning …it’s all in there, and it makes for grim reading, but there’s also optimism:
My dream for the web is for it to feel like big city. A place where you rub elbows with people who are not like you. Somewhere a little bit scary, a little chaotic, full of everything you can imagine and a lot of things that you can’t. A place where there’s room for chain stores, room for entertainment conglomerates, but also room for people to be themselves, to create their own spaces, and to learn from one another.
A gripping history lesson of the internet and the ARPANET before it, emphasising the role of government funding.
Silicon Valley often likes to pretend that innovation is the result of entrepreneurs tinkering in garages. But most of the innovation on which Silicon Valley depends comes from government research, for the simple reason that the public sector can afford to take risks that the private sector can’t.
It’s precisely the insulation from market forces that enables government to finance the long-term scientific labor that ends up producing many of the most profitable inventions.
Today we have an internet effectively controlled by a small number of private companies.
Instead of trying to escape the bigness of the Internet, we should embrace it — and bring it under democratic control. This means replacing private providers with public alternatives where it’s feasible, and regulating them where it’s not.
There is nothing in the pipes or protocols of the Internet that obliges it to produce immense concentrations of corporate power. This is a political choice, and we can choose differently.
Progressive Web Apps versus native is the wrong question because every step on the path to a Progressive Web App makes sense on its own, irrespective of what a company does with their native apps.
Not all of your customers are going to have your app installed. For those who visit via the web, providing them with a better experience will make them happier and generate more revenue for your business.
It’s really that simple.
The more I reflect on the current practices of the online advertising industry, the more I think that ad-blocking is a moral imperative.
Jason looks at the business reasons for and against building progressive web apps. In short, there’s everything to gain and nothing to lose.
Seriously, why would you not add a Service Worker and a manifest file to your site? (assuming you’re already on HTTPS)
A great talk from Bruce on the digital self-defence that ad-blockers provide. I think it’s great that Opera are building ad-blocking straight into the browser.
I really love what Dan is doing with his apprenticeship programme—I hope we can do something like this at Clearleft.