Tags: business

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Digital Assistants, Facebook Quizzes, And Fake News! You Won’t Believe What Happens Next | Laura Kalbag

A great presentation from Laura on how tracking scripts are killing the web. We can point our fingers at advertising companies to blame for this, but it’s still developers like us who put those scripts onto websites.

We need to ask ourselves these questions about what we build. Because we are the gatekeepers of what we create. We don’t have to add tracking to everything, it’s already gotten out of our control.

Web Performance Optimization Stats

If you ever need to pull up some case studies to demonstrate the business benefits of performance, Tammy and Tim have you covered.

World Wide Web, Not Wealthy Western Web (Part 2) – Smashing Magazine

The second part of Bruce’s excellent series begins by focusing on the usage of proxy browsers around the world:

Therefore, to make websites work in Opera Mini’s extreme mode, treat JavaScript as an enhancement, and ensure that your core functionality works without it. Of course, it will probably be clunkier without scripts, but if your website works and your competitors’ don’t work for Opera Mini’s quarter of a billion users, you’ll get the business.

But how!? Well, Bruce has the answer:

The best way to ensure that everyone gets your content is to write real, semantic HTML, to style it with CSS and ensure sensible fallbacks for CSS gradients, to use SVG for icons, and to treat JavaScript as an enhancement, ensuring that core functionality works without scripts. Package up your website with a manifest file and associated icons, add a service worker, and you’ll have a progressive web app in conforming browsers and a normal website everywhere else.

I call this amazing new technique “progressive enhancement.”

You heard it here first, folks!

The future of the open internet — and our way of life — is in your hands

We’ve gone through the invention step. The infrastructure came out of DARPA and the World Wide Web itself came out of CERN.

We’ve gone through the hobbyist step. Everyone now knows what the internet is, and some of the amazing things it’s capable of.

We’ve gone through the commercialization step. Monopolies have emerged, refined, and scaled the internet.

But the question remains: can we break with the tragic history that has befallen all prior information empires? Can this time be different?

The first part of this article is a great history lesson in the style of Tim Wu’s The Master Switch. The second part is a great explanation of net neutrality, why it matters, and how we can fight for it.

If you do nothing, we will lose the war for the open internet. The greatest tool for communication and creativity in human history will fall into the hands of a few powerful corporations and governments.

GarrettDimon.com

It strikes me that Garrett’s site has become a valuable record of the human condition with its mix of two personal stories—one relating to his business and the other relating to his health—both of them communicated clearly through great writing.

Have a read back through the archive and I think you’ll share my admiration.

Datafication and ideological blindness — Cennydd Bowles

Run from data-driven companies. In thrall to semi-science and blinded by their dogma, they’ve lost the ability to see intelligent alternative perspectives on their business, their products, and the world. Embrace instead data-informed companies. This isn’t mere grammatical pedantry – a company genuinely informed by data understands the risks of datafication and adopts sophisticated, balanced approaches to strategy that blend quant, qual, and even some of that unfashionable prediction and intuition.

Why we are suing Apple for better HTML5 support in iOS?

Finally! Apple are being sued for refusing to allow any non-Webkit browsers to be installed on iOS.

I’m not usually in favour of legal action but in this case, there doesn’t seem to be any other recourse.

We would be delighted at Nexedi to create a Web browser for iOS with better HTML5 support based on a recent version of Blink library for example. But as soon as we would publish it, it would be banned from Apple’s AppStore. Many developers have experienced this situation already. Many companies are being hurt by this situation. Some companies have already begged Apple to improve HTML5 support in iOS with little significant results.

Deep-Fried Data

Another typically excellent talk from Maciej, this time to the Library of Congress. Digital preservation, surveillance, machine learning …it’s all in there, and it makes for grim reading, but there’s also optimism:

My dream for the web is for it to feel like big city. A place where you rub elbows with people who are not like you. Somewhere a little bit scary, a little chaotic, full of everything you can imagine and a lot of things that you can’t. A place where there’s room for chain stores, room for entertainment conglomerates, but also room for people to be themselves, to create their own spaces, and to learn from one another.

The Internet Should Be a Public Good | Jacobin

A gripping history lesson of the internet and the ARPANET before it, emphasising the role of government funding.

Silicon Valley often likes to pretend that innovation is the result of entrepreneurs tinkering in garages. But most of the innovation on which Silicon Valley depends comes from government research, for the simple reason that the public sector can afford to take risks that the private sector can’t.

It’s precisely the insulation from market forces that enables government to finance the long-term scientific labor that ends up producing many of the most profitable inventions.

Today we have an internet effectively controlled by a small number of private companies.

Instead of trying to escape the bigness of the Internet, we should embrace it — and bring it under democratic control. This means replacing private providers with public alternatives where it’s feasible, and regulating them where it’s not.

There is nothing in the pipes or protocols of the Internet that obliges it to produce immense concentrations of corporate power. This is a political choice, and we can choose differently.

Progressive Web Apps Simply Make Sense - Cloud Four

Progressive Web Apps versus native is the wrong question because every step on the path to a Progressive Web App makes sense on its own, irrespective of what a company does with their native apps.

Not all of your customers are going to have your app installed. For those who visit via the web, providing them with a better experience will make them happier and generate more revenue for your business.

It’s really that simple.

If it weren’t for retargeting, we might not have ad blocking

The more I reflect on the current practices of the online advertising industry, the more I think that ad-blocking is a moral imperative.

The Business Case for Progressive Web Apps - Cloud Four

Jason looks at the business reasons for and against building progressive web apps. In short, there’s everything to gain and nothing to lose.

Seriously, why would you not add a Service Worker and a manifest file to your site? (assuming you’re already on HTTPS)

Making bad ads sad. Rad! - O’Reilly Media

A great talk from Bruce on the digital self-defence that ad-blockers provide. I think it’s great that Opera are building ad-blocking straight into the browser.

“Apprenticeships,” an article by Dan Mall

I really love what Dan is doing with his apprenticeship programme—I hope we can do something like this at Clearleft.

Follow the links | A Working Library

The ability to follow links down and around and through an idea, landing hours later on some random Wikipedia page about fungi you cannot recall how you discovered, is one of the great modes of the web. It is, I’ll go so far to propose, one of the great modes of human thinking.

The Problem with Progressive Enhancement by Alex Lande

I think that “Do we want to support users without JS?” is the wrong question. Progressive enhancement has benefits that reach far beyond that user group.

Specifically:

  1. Performance—”Progressively enhanced behaviors like using links that point to real URLs, or server-side form submission handling, allow users to perform important actions before JavaScript loads.”
  2. Resilience—”If users can perform critical tasks when your JS breaks, it’s a minor inconvenience instead of a show stopper.”
  3. Business, Business, Business.

re:Work - Superpowers at work: OKRs

We’re about to start trying out OKRs (Objectives and Key Results) at Clearleft. It’s a terrible, jargony label, and a lot of the discussion around them is steeped in valleywank, but I think they could be a useful way of helping shared understanding within a company.

I’ll be having a read through the accompanying guide.

The Advertising Bubble (Idle Words)

The prognosis for publishers is grim. Repent! Find a way out of the adtech racket before it collapses around you. Ditch your tracking, show dumb ads that you sell directly (not through a thicket of intermediaries), and beg your readers for mercy. Respect their privacy, bandwidth, and intelligence, flatter their vanity, and maybe they’ll subscribe to something.

Why It’s OK to Block Ads | Practical Ethics

In reality, ad blockers are one of the few tools that we as users have if we want to push back against the perverse design logic that has cannibalized the soul of the Web.

If enough of us used ad blockers, it could help force a systemic shift away from the attention economy altogether—and the ultimate benefit to our lives would not just be “better ads.” It would be better products: better informational environments that are fundamentally designed to be on our side, to respect our increasingly scarce attention, and to help us navigate under the stars of our own goals and values. Isn’t that what technology is for?

Given all this, the question should not be whether ad blocking is ethical, but whether it is a moral obligation.

What Happens Next Will Amaze You

I refuse to believe that this cramped, stifling, stalkerish vision of the commercial Internet is the best we can do.