Getting help from your worst enemy
Onboarding. Reaching out. In terms of. Synergy. Bandwidth. Headcount. Forward planning. Multichannel. Going forward. We are constantly bombarded and polluted with nonsense speak. These words and phrases snag and attach themselves to our vocabulary like sticky weeds.
Words become walls.
I love this post from Ben on the value of plain language!
We’re not dumbing things down by using simple terms. We’re being smarter.
Read on for the story of the one exception that Ben makes—it’s a good one.