Link tags: commerce

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Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely

The test results are in:

During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.

Read on for details…

Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites

1,841 instances of dark patterns on ecommerce sites, in the categories of sneaking, urgency, misdirection, social proof, scarcity, obstruction, and forced action. You can browse this overview, read the paper, or look at the raw data.

We conducted a large-scale study, analyzing ~53K product pages from ~11K shopping websites to characterize and quantify the prevalence of dark patterns.

10 Progressive Web App Examples that Brand Owners can Learn From - Iflexion

Adriana Blum lists progressive web apps that are doing very, very well from Twitter, Trivago, Starbucks, Forbes, Debebhams, West Elm, Washington Post, Pinterest, AliExpress, and Lancôme.

Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.

The Good Room – Frank Chimero

Another brilliant talk from Frank, this time on the (im)balance between the commercial and the cultural web.

Remember: the web is a marketplace and a commonwealth, so we have both commerce and culture; it’s just that the non-commercial bits of the web get more difficult to see in comparison to the outsized presence of the commercial web and all that caters to it.

This really resonates with me:

If commercial networks on the web measure success by reach and profit, cultural endeavors need to see their successes in terms of resonance and significance.

Introducing Web Payments: Easier Online Purchases With The Payment Request API — Smashing Magazine

A nice overview of the Payment Request API, which is getting more and more browser support.

The Internet | Thought Economics

The World Wide Web, with all of its pages, blogs and so on- has allowed human expression in ways that would have been uneconomic and out of reach before. The most dramatic effect has been this ability for almost anyone to express himself or herself whenever they want to- and potentially be heard by many others.

Vint Cerf there, taking part in this wide-ranging discussion with, among others, Kevin Kelly and Bob Metcalfe.

The introduction leans a bit too heavily on Nicholas Carr for my liking, but it ends up in a good place.

The internet connects us cognitively and becomes a membrane through which our minds can interact, manifesting a whole new iteration of our species, who have begun to exist in a connected symbiotic relationship with technology.

The internet is the first technology we have created, that makes us more human.

Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce – Smashing Magazine

A good side-by-side comparison of loading techniques, with some clear advice. But pay attention to this note:

While the debate over “Load more” versus infinite scrolling versus pagination has been debated for years, the product loading method shouldn’t be the first thing that most e-commerce vendors spend their development resources on.

LukeW | Data Monday: E-commerce Performance

Time is money …especially when it comes to performance on the web.

Amazon.co.uk: Amazon.co.uk Trade-In Store

Amazon will now pay you for your old video games. Good move.

KnickerPicker - online dressing room

A Flash interface that allows you to interact with lingerie models when shopping for knickers. I point this out purely for reasons of interaction research, of course.

HEMA - online winkelen

A very cute bit of e-commerce chicanery.