Link tags: contextual

3

sparkline

Contextual ads | Dave Smyth

If behavioural ads aren’t more effective than contextual ads, what is all of that data collected for?

If websites opted for a context ads and privacy-focused analytics approach, cookie banners could become obsolete…

Facebook’s Attempt to Vilify Apple — Pixel Envy

See, that’s what I’m talking about;

Levy deftly conflates “advertising” and “personalized advertising”, as if there are no ways to target people planning a wedding without surveilling their web browsing behaviour. Facebook’s campaign casually ignores decades of advertising targeted based on the current webpage or video instead of who those people are because it would impact Facebook’s primary business. Most people who are reading an article about great wedding venues are probably planning a wedding, but you don’t need quite as much of the ad tech stack to make that work.

Resilient, Declarative, Contextual

This is really good breakdown of what’s different about CSS (compared to other languages).

These differences may feel foreign, but it’s these differences that make CSS so powerful. And it’s my suspicion that developers who embrace these things, and have fully internalized them, tend to be far more proficient in CSS.