Locus. — Ethan Marcotte
Ethan documents the sad plague of app-install banners on the web.
Link tags: doorslam
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Mobile E-Commerce UX: Deemphasize ‘Install App’ Ads or Avoid Them Entirely
The test results are in:
During our testing “Install App” banners were the direct and sole cause of several abandonments of some of the world’s largest e-commerce websites.
Read on for details…
Official Google Webmaster Central Blog: Google+: A case study on App Download Interstitials
This doorslam turned out to be bad for business.