A free PDF with five articles:
- The Brand Experience Gap by Emma Parnell
- Ongoing Onboarding: Taking Customers from First Use to Product Mastery by Chris How
- Just Add ICE: 3 Ways to Make Your Customer Experience More Meaningful by Candi Williams
- Effectively Researching and Using Customer Journey Maps by Lauren Isaacson
- Using and Abusing Surveys in Customer Onboarding by Caroline Jarrett
Three of those authors spoke at this year’s UX London!