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Data isn’t oil, so what is it? - How To Measure Ghosts

The discussions around data policy still feel like they are framing data as oil - as a vast, passive resource that either needs to be exploited or protected. But this data isn’t dead fish from millions of years ago - it’s the thoughts, emotions and behaviours of over a third of the world’s population, the largest record of human thought and activity ever collected. It’s not oil, it’s history. It’s people. It’s us.

Daring Fireball: Google’s Outsized Share of Advertising Money

Same hat!

Privacy-invasive user tracking is to Google and Facebook what carbon emissions are to fossil fuel companies — a form of highly profitable pollution that for a very long time few people in the mainstream cared about, but now, seemingly suddenly, very many care about quite a bit.

Proxima Vara by Mark Simonson

Oh, nice! A version of the classic Proxima Nova that’s a variable font that allows you to vary weight, width, and slant.

HTML Video Sources Should Be Responsive | Filament Group, Inc.

Removing media support from HTML video was a mistake.

Damn right! It was basically Hixie throwing a strop, trying to sabotage responsive images. Considering how hard it is usually to remove a shipped feature from browsers, it’s bizarre that a good working feature was pulled out of production.

Contextual ads | Dave Smyth

If behavioural ads aren’t more effective than contextual ads, what is all of that data collected for?

If websites opted for a context ads and privacy-focused analytics approach, cookie banners could become obsolete…

Facebook’s Attempt to Vilify Apple — Pixel Envy

See, that’s what I’m talking about;

Levy deftly conflates “advertising” and “personalized advertising”, as if there are no ways to target people planning a wedding without surveilling their web browsing behaviour. Facebook’s campaign casually ignores decades of advertising targeted based on the current webpage or video instead of who those people are because it would impact Facebook’s primary business. Most people who are reading an article about great wedding venues are probably planning a wedding, but you don’t need quite as much of the ad tech stack to make that work.

npm ruin dev | CSS-Tricks

Chris is gathering end-of-year thoughts from people in response to the question:

What is one thing you learned about building websites this year?

Here’s mine.

In 2020, I rediscovered the enjoyment of building a website with plain ol’ HTML, CSS, and JavaScript — no transpilin’, no compilin’, no build tools other than my hands on the keyboard.

Creating websites with prefers-reduced-data | Polypane Browser for Developers

There’s no browser support yet but that doesn’t mean we can’t start adding prefers-reduced-data to our media queries today. I like the idea of switching between web fonts and system fonts.

Kokorobot — leanerweb

The problem is that most websites will adapt to the ever faster connections, which makes them gradually inaccessible for people with slower connections. Today, most websites are impossible to download with a dial-up connection, because they have become too corpulent.

This speaks to me:

Everything we do to make it harder to create a website or edit a web page, and harder to learn to code by viewing source, promotes that consumerist vision of the web.

Pretending that one needs a team of professionals to put simple articles online will become a self-fulfilling prophecy. Overcomplicating the web means lifting up the ladder that used to make it possible for people to teach themselves and surprise everyone with unexpected new ideas.

There’s a list of links at the end of this piece to help you reach this goal:

It is vital that the web stay participatory. That means not just making sites small enough so the whole world can visit them, but small enough so that people can learn to build their own, by example. Bloat makes the web inaccessible.

Daring Fireball: Online Privacy Should Be Modeled on Real-World Privacy

Just because there is now a multi-billion-dollar industry based on the abject betrayal of our privacy doesn’t mean the sociopaths who built it have any right whatsoever to continue getting away with it. They talk in circles but their argument boils down to entitlement: they think our privacy is theirs for the taking because they’ve been getting away with taking it without our knowledge, and it is valuable.

The Need for Speed, 23 Years Later

If you’re in a group of people being chased by a bear, you only need to be faster than the slowest person in the group. But that’s not how websites work: being faster than at least one other website, or even faster than the ‘average’ website, is not a great achievement when the average website speed is frustratingly slow.

Visitors, Developers, or Machines

Garrett’s observation is spot-on here:

I’ve been trying to understand the appeal of these frameworks by giving them an objective chance. I’ve expanded my knowledge of JavaScript and tried to give them the benefit of the doubt. They do have their places, but the only explanation I can come up with is that developers are taking a similar approach as Ruby and focusing on developer convenience and productivity. Only, instead of Ruby’s performance being tied to the CPU level, JavaScript frameworks push the performance burden to the client.

In both cases, the tradeoff happens in the name of developer happiness and productivity, but the strategies have entirely different consequences. With Ruby, the CPU is still (mostly) the responsibility of the development team, and it can be upgraded. With JavaScript, the page weight becomes an externality pushed onto visitors.

Web bloat

Pages are often designed so that they’re hard or impossible to read if some dependency fails to load. On a slow connection, it’s quite common for at least one depedency to fail.

Fire up Reader Mode and read this excellent article informed by data from using a typically slow connection in rural USA today. Two findings are:

  1. A large fraction of the web is unusable on a bad connection. Even on a good (0% packetloss, no ping spike) dialup connection, some sites won’t load.
  2. Some sites will use a lot of data!

Move Fast & Don’t Break Things | Filament Group, Inc.

This is the transcript of a brilliant presentation by Scott—read the whole thing! It starts with a much-needed history lesson that gets to where we are now with the dismal state of performance on the web, and then gives a whole truckload of handy tips and tricks for improving performance when it comes to styles, scripts, images, fonts, and just about everything on the front end.

Essential!

Location, Privilege and Performant Websites

Testing on a <$100 Android device on a 3G network should be an integral part of testing your website. Not everyone is on a brand-new device or upgrades often, especially with the price point of a high-end phones these days.

When we design and build our websites with the outliers in mind, whether it’s for performance or even user experience, we build an experience that can be easy for all to access and use — and that’s what the web is about, access and information for all.

5G Will Definitely Make the Web Slower, Maybe | Filament Group, Inc.

The Jevons Paradox in action:

Faster networks should fix our performance problems, but so far, they have had an interesting if unintentional impact on the web. This is because historically, faster network speed has enabled developers to deliver more code to users—in particular, more JavaScript code.

And because it’s JavaScript we’re talking about:

Even if folks are on a new fast network, they’re very likely choking on the code we’re sending, rendering the potential speed improvements of 5G moot.

The longer I spend in this field, the more convinced I am that web performance is not a technical problem; it’s a people problem.

Website Carbon Calculator – Calculate your websites carbon emissions

Get an idea of how much your website is contributing to the climate crisis.

In total, the internet produces 2% of global carbon emissions, roughly the same as that bad boy of climate change, the aviation industry.

Less Data Doesn’t Mean a Lesser Experience| TimKadlec.com

If you treat data as a constraint in your design and development process, you’ll likely be able to brainstorm a large number of different ways to keep data usage to a minimum while still providing an excellent experience. Doing less doesn’t mean it has to feel broken.

“Never-Slow Mode” (a.k.a. “Slightly-Fast Mode”) Explained

I would very much like this to become a reality.

Never-Slow Mode (“NSM”) is a mode that sites can opt-into via HTTP header. For these sites, the browser imposes per-interaction resource limits, giving users a better user experience, potentially at the cost of extra developer work. We believe users are happier and more engaged on fast sites, and NSM attempts to make it easier for sites to guarantee speed to users. In addition to user experience benefits, sites might want to opt in because browsers could providing UI to users to indicate they are in “fast mode” (a TLS lock icon but for speed).

Native lazy-loading for the web  |  web.dev

The title is somewhat misleading—currently it’s about native lazy-loading for Chrome, which is not (yet) the web.

I’ve just been adding loading="lazy" to most of the iframes and many of the images on adactio.com, and it’s working a treat …in Chrome.