The technical challenge in blocking modern pop-ups is bigger than the pop-ups of the past decades. However, it’s long overdue that web browsers step up and act to protect their users’ interests. Pop-ups, pop-overs, interstitials, modal dialogs, whatever you want to call them! It’s time to ban them from the web again! At least immediately after a page load.
I really hope that Betteridge’s Law doesn’t apply to this headline.
Simply put, the popups asking people for consent whenever they land on a site are illegal.
Remember when I said you should avoid third-party dependencies?
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.
Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.
Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful. - Irish Council for Civil Liberties
Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.
Lou’s idea was just for a server to remember the last state of a browser’s interaction with it. But that one move—a server putting a cookie inside every visiting browser—crossed a privacy threshold: a personal boundary that should have been clear from the start but was not.
Once that boundary was crossed, and the number and variety of cookies increased, a snowball started rolling, and whatever chance we had to protect our privacy behind that boundary, was lost.
The Doctor is incensed.
At this stage of the Web’s moral devolution, it is nearly impossible to think outside the cookie-based fecosystem.
A deep dive into GDPR.
Got Google Analytics on your site? You should probably read this.
My current score is one minute and 18 seconds. Can you beat it?
This sounds a lot like Do Not Track …but looking at the spec, the interesting part is the way that this is designed to work in combination with legal frameworks. That’s smart. I don’t think a purely technical solution is workable (as we saw with Do Not Track).
Another nice alternative to Google Analytics with a focus on privacy.
Another alternative to Google Analytics—nice and lightweight too!
- Opted out experiences are ~35% faster
- Opted in repeat views are twice as slow as opted out
The coming GDPR storm:
Ireland’s Data Protection Commissioner, Helen Dixon, is expected to circulate her decisions on some cases by July or August, with final rulings made by the end of the year.
(That’s my sister-in-law, that is.)
This looks very useful: a script that will allow visitors to tailor which tracking scripts they want to allow. Seems like a win-win to me: useful for developers, and useful for end users. A safe and sensible approach to GDPR.
New Privacy Rules Could Make This Woman One of Tech’s Most Important Regulators - The New York Times
It’s kind of surreal to see a profile in the New York Times of my sister-in-law. Then again, she is Ireland’s data protection commissioner, and what with Facebook, Twitter, and Google all being based in Ireland, and with GDPR looming, her work is more important than ever.
By the way, this article has 26 tracking scripts. I don’t recall providing consent for any of them.
Doc Searls Weblog · Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing
What will happen when the Times, the New Yorker and other pubs own up to the simple fact that they are just as guilty as Facebook of leaking its readers’ data to other parties, for—in many if not most cases—God knows what purposes besides “interest-based” advertising? And what happens when the EU comes down on them too? It’s game-on after 25 May, when the EU can start fining violators of the General Data Protection Regulation (GDPR). Key fact: the GDPR protects the data blood of EU citizens wherever they risk having it sucked in the digital world.
In this excerpt from his forthcoming book, Cennydd gives an overview of what GDPR will bring to the web. This legislation is like a charter of user’s rights, and things don’t look good for the surveillance kings of online advertising:
The black box will be forced open, and people will find it’s full of snakes.