We choose whether our work stays alive on the internet. As long as we keep our hosting active, our site remains online. Compare that to social media platforms that go public one day and bankrupt the next, shutting down their app and your content along with it.
But the real truth is that as long as we’re putting our work in someone else’s hands, we forfeit our ownership over it. When we create our own website, we own it – at least to the extent that the internet, beautiful in its amorphous existence, can be owned.