“It’s almost too easy now, and too unsatisfying that you only can put your work in a community full of advertisements and full of tracking,” she said. “I think there will be this urge, on the one hand, to have a local internet of small communities, and, on the other hand, a decentralized internet again.”
“You can still make websites nowadays,” Heemskerk said. “People think it’s complex, but it isn’t —you just register your domain and make your website and that’s about it.”
Here’s the talk I gave at Webstock earlier this year all about the indie web:
In these times of centralised services like Facebook, Twitter, and Medium, having your own website is downright disruptive. If you care about the longevity of your online presence, independent publishing is the way to go. But how can you get all the benefits of those third-party services while still owning your own data? By using the building blocks of the Indie Web, that’s how!
Most of my online friends and acquaintances will never understand or participate in the IndieWeb, and so I require a bridge between these worlds. On one side I choose what content to post and how it is stored, and it exists mainly on an island that few visit regularly. On the other side is nearly everyone I know, blissfully ignorant of my real home on the web and unable to see any content shared there without manual intervention or working plugins.
This does not all seem bad, though. Maintaining control will require more attention be placed on managing my content, and this time must come from somewhere. I imagine that I’ll slowly begin using social media less, writing more, and learning more about how to develop solutions to problems that arise within my setup.
If you are one of those old or young bloggers, please join in. Drop Facebook, drop Twitter and drop Medium for original thought. Own your traffic. You can use them to engage in discussion. But don’t get lost in there. Write daily. Publish as often as you have something to say. Link to other blogs.
Paul Ford jots down his thoughts on that report on Ev’s blog:
The web is inherently decentralized, which has made it much easier for large companies to create large, centralized platforms. It’s a paradox and very thorny. I’m writing this on a centralized platform called Medium. Clap!
I like his geeky idea for mini self-contained social networks:
What I want is like, 5 of these little computers and whenever I see a truly trusted friend, I just give them one. And they take it home, and plug it in somewhere, and now we’re on the same, secure network together. Sharing files and with a little messageboard. Maybe after 5 computers the network can’t get any bigger. And if you unplug one your whole archive goes down. I don’t know. I’m riffing here.
A few technical words about Upsideclown, and some thoughts about audiences and the web (17 Aug., 2017, at Interconnected)
Matt writes about the pleasure of independent publishing on the web today:
It feels transgressive to have a website in 2017. Something about having a domain name and about coding HTML which is against the grain now. It’s something big companies do, not small groups. We’re supposed to put our content on Facebook or Medium, or keep our publishing to an email newsletter. But a website?
But he points out a tension between the longevity that you get from hosting the canonical content yourself, and the lack of unified analytics when you syndicate that content elsewhere.
There’s no simple online tool that lets me add up how many people have read a particular story on Upsideclown via the website, the RSS feed, and the email newsletter. Why not? If I add syndication to Facebook, Google, and Apple, I’m even more at sea.
This really resonates with me. Tim Bray duly notes that people are writing on Medium, and being shunted towards native apps, and that content is getting centralised at Facebook and other hubs, and then he declares:
But I don’t care.
Anyhow, I’m not going away.
It strikes me that Garrett’s site has become a valuable record of the human condition with its mix of two personal stories—one relating to his business and the other relating to his health—both of them communicated clearly through great writing.
Have a read back through the archive and I think you’ll share my admiration.
Andy is sticking with the indie web.
Here, I control my words. Nobody can shut this site down, run annoying ads on it, or sell it to a phone company. Nobody can tell me what I can or can’t say, and I have complete control over the way it’s displayed. Nobody except me can change the URL structure, breaking 14 years of links to content on the web.
I second that emotion.
Heartfelt congratulations to Remy on ten years of blogging.
More importantly, every single URL on my blog that’s ever been published still works, and even better than that (for me) is my archive showing off the decade of writing I’ve been producing over all this time 💪
It is a sad and beautiful world wide web:
The technology that let people make web sites never went away. You can still set up a site as if it were 1995. But culture changes, as do expectations. It takes a certain set of skills to create your own web site, populate it with cool stuff, set up a web server, and publish your own cool-stuff web pages. I would argue that those skills should be a basic part of living in a transparent and open culture where individuals are able to communicate on an equal field of play. Some fellow nerds would argue the same. But most everyone else, statistically, just uses Facebook and plays along.
Paul Ford shines a light on the solution:
Standing against this tide of centralization is the indie web movement. Perhaps “movement” is too strong—it’s more an aesthetic of independence and decentralization. The IndieWebCamp web page states: “When you post something on the web, it should belong to you, not a corporation.” You should own your information and profit from it. You should have your own servers. Your destiny, which you signed over to Facebook in order to avoid learning a few lines of code, would once again be your own.
Beautiful, beautiful writing:
We could still live in that decentralized world, if we wanted to. Despite the rise of the all-seeing database, the core of the internet remains profoundly open. I can host it from my apartment, on a machine that costs $35. You can link to me from your site. Just the two of us. This is an age of great enterprise, no time to think small. Yet whatever enormous explosion tears through our digital world next will come from exactly that: an individual recognizing the potential of the small, where others see only scale.
Why Get on the Indie Web?
In a word, autonomy.
- What is the Indie Web?
- How Can You Get on the Indie Web?,
- Where is the Indie Web? and
- Who is the Indie Web?
The Indie Web is made of people. It’s made by me. It can be made by you too. There’s no gatekeeper. You can join anytime without anyone’s permission. The Indie Web is made by everyone.
Shane gave a talk recently where he outlined his reasons for publishing on the indie web:
Most people reading this will probably have an account at most or all of these sites: Facebook, Instagram, Twitter, YouTube, Vimeo, Tumblr, Wordpress. Many also had accounts at Friendster, Tribe, MySpace, Delicious, Magnolia, Gowalla, Geocities. But no one has an account at any of those (on the second list) anymore. And all of the content that we created on those sites is gone.
All of those super emo feeling you posted to MySpace, they’re all gone. Some of the great web designers of our generation got started on Geocities. That stuff is gone forever. And sure, it was sparkling animated GIFs and neon colors. But that’s important history. Yahoo bought it, left it alone for a while, and then decided one day to turn it off.
Will the Big Think piece you just posted to Medium be there in 2035? That may sound like it’s very far off in the future, and who could possibly care, but if there’s any value to your writing, you should care. Having good records is how knowledge builds.
Twenty-six letters of independent publishing building blocks.
Tantek posts a belated round-up of indie web activity in 2014:
2014 was a year of incredible gains, and yet, a very sad loss for the community. In many ways I think a lot of us are still coping, reflecting. But we continue, day to day to grow and improve the indieweb, as I think Chloe would have wanted us to, as she herself did.
There’s more than a whiff of Indie Web thinking in this sequel to the Cluetrain Manifesto from Doc Searls and Dave Weinberger.
The Net’s super-power is connection without permission. Its almighty power is that we can make of it whatever we want.
It’s quite lawn-off-getty …but I also happen to agree with pretty much all of it.
Although it’s kind of weird that it’s published on somebody else’s website.
I had the great honour of being invited to speak on the 200th edition of the Working Draft podcast (there are a few sentences in German at the start, and then it switches into English).
I had a lot of fun talking about indie web building blocks (rel=me, indieauth, webmention, h-entry, etc.). Best of all, while I was describing these building blocks, one of the hosts started implementing them!
Stuart has implemented webmentions on his site, which is great. It’s also fitting, as he is the inventor of pingback (of which webmention is a simpler reformulation).