Link tags: indexing

The Unintended Consequences of China Leapfrogging to Mobile Internet · Yiqin Fu

Imagine a world without hyperlinks or search:

Take WeChat as an example. It is home to the vast majority of China’s original writing, and yet:

1. It doesn’t allow any external links;
2. Its posts are not indexed by search engines such as Google or Baidu, and its own search engine is practically useless;
3. You can’t check the author’s other posts if open the page outside of the WeChat app. In other words, each WeChat article is an orphan, not linked to anything else on the Internet, not even the author’s previous work.

Search engine indexing is key to content discovery in the knowledge creation domain, but in a mobile-first world, it is extremely difficult to pull content across the walled gardens, whether or not there is a profit incentive to do so.

Again, the issue here is not censorship. Had China relaxed its speech restrictions, a search start-up would’ve faced the same level of resistance from content platforms when trying to index their content, and content platforms would’ve been equally reluctant to create their own search engines, as they could serve ads and profit without a functional search engine.

Indexing your offline-capable pages with the Content Indexing API

A Chrome-only API for adding offline content to an index that can be exposed in Android’s “downloads” list. It just shipped in the lastest version of Chrome.

I’m not a fan of browser-specific non-standards but you can treat this as an enhancement—implementing it doesn’t harm non-supporting browsers and you can use feature detection to test for it.

How Google Pagespeed works: Improve Your Score and Search Engine Ranking

Ben shares the secret of SEO. Spoiler: the villain turns out to be Too Much JavaScript. Again.

Time to Interactive (TTI) is the most impactful metric to your performance score.

Therefore, to receive a high PageSpeed score, you will need a speedy TTI measurement.

At a high level, there are two significant factors that hugely influence TTI:

• The amount of JavaScript delivered to the page
• The run time of JavaScript tasks on the main thread

Archiving web sites [LWN.net]

As it turns out, some sites are much harder to archive than others. This article goes through the process of archiving traditional web sites and shows how it falls short when confronted with the latest fashions in the single-page applications that are bloating the modern web.

Daring Fireball: Fuck Facebook

…a full one-third of my window is covered by a pop-over trying to get me to sign in or sign up for Facebook. I will go out of my way to avoid linking to websites that are hostile to users with pop-overs. (For example, I’ve largely stopped linking to anything from Wired, because they have such an aggressive anti-ad-block detection scheme. Fuck them.)

Same.

Facebook forbids search engines from indexing Facebook posts. Content that isn’t indexable by search engines is not part of the open web.

And then there’s this:

And in the same way they block indexing by search engines, Facebook forbids The Internet Archive from saving copies of posts.

Official Google Webmaster Central Blog: GET, POST, and safely surfacing more of the web

This move by Google to start executing some POST requests makes me very uneasy: the web is agreement and part of that agreement is that POST requests are initiated by the user.