I wish there was a place where I could read the story of a person. Everybody’s journey is so different and beautiful; each one leads to who we are. It would be the anti-LinkedIn. And because you wouldn’t “engage with brands”, it would be the anti-Facebook, too. Instead, it would be a record of the beauty and diversity of humanity, and a thing to point to when someone asks, “who are you?”
It is common to refer to universally popular social media sites like Facebook, Instagram, Snapchat, and Pinterest as “walled gardens.” But they are not gardens; they are walled industrial sites, within which users, for no financial compensation, produce data which the owners of the factories sift and then sell. Some of these factories (Twitter, Tumblr, and more recently Instagram) have transparent walls, by which I mean that you need an account to post anything but can view what has been posted on the open Web; others (Facebook, Snapchat) keep their walls mostly or wholly opaque. But they all exercise the same disciplinary control over those who create or share content on their domain.
Professor Alan Jacobs makes the case for the indie web:
We need to revivify the open Web and teach others—especially those who have never known the open Web—to learn to live extramurally: outside the walls.
What do I mean by “the open Web”? I mean the World Wide Web as created by Tim Berners-Lee and extended by later coders. The open Web is effectively a set of protocols that allows the creating, sharing, and experiencing of text, sounds, and images on any computer that is connected to the Internet and has installed on it a browser that can interpret information encoded in conformity with these protocols.
This resonated strongly with me:
To teach children how to own their own domains and make their own websites might seem a small thing. In many cases it will be a small thing. Yet it serves as a reminder that the online world does not merely exist, but is built, and built to meet the desires of certain very powerful people—but could be built differently.
I started a Twitter account, and fell into a world of good, dumb, weird jokes, links to new sites and interesting ideas. It was such an excellent place to waste time that I almost didn’t notice that the blogs and link-sharing sites I’d once spent hours on had become less and less viable. Where once we’d had a rich ecosystem of extremely stupid and funny sites on which we might procrastinate, we now had only Twitter and Facebook.
And then, one day, I think in 2013, Twitter and Facebook were not really very fun anymore. And worse, the fun things they had supplanted were never coming back. Forums were depopulated; blogs were shut down. Twitter, one agent of their death, became completely worthless: a water-drop-torture feed of performative outrage, self-promotion, and discussion of Twitter itself. Facebook had become, well … you’ve been on Facebook.
Here’s the talk I gave at Webstock earlier this year all about the indie web:
In these times of centralised services like Facebook, Twitter, and Medium, having your own website is downright disruptive. If you care about the longevity of your online presence, independent publishing is the way to go. But how can you get all the benefits of those third-party services while still owning your own data? By using the building blocks of the Indie Web, that’s how!
A thorough run-down of the whys and wherefores of being part of the indie web, from Chris.
I approve of Dries’s plan!
On moving from silos to your own website:
Over the last year, especially, it has seemed much more like “blog to write, tweet to fight.” Moreover, the way that our writing and personal data has been used by social media companies has become more obviously problematic—not that it wasn’t problematic to begin with.
Which is why it’s once again a good time to blog, especially on one’s own domain.
But on the other hand…
It is psychological gravity, not technical inertia, however, that is the greater force against the open web. Human beings are social animals and centralized social media like Twitter and Facebook provide a powerful sense of ambient humanity—the feeling that “others are here”—that is often missing when one writes on one’s own site.
That’s true …which is why brid.gy is such an incredibly powerful service for, well, bridging the gap between your own personal site and the silos, allowing for that feeling of ambient humanity.
Anil documents the steady decline of empowering features from web browsers: view source; in-situ authoring; transclusion, but finishes with the greatest loss of all: your own website at your own address.
There are no technical barriers for why we couldn’t share our photos to our own sites instead of to Instagram, or why we couldn’t post stupid memes to our own web address instead of on Facebook or Reddit. There are social barriers, of course — if we stubbornly used our own websites right now, none of our family or friends would see our stuff. Yet there’s been a dogged community of web nerds working on that problem for a decade or two, trying to see if they can get the ease or convenience of sharing on Facebook or Twitter or Instagram to work across a distributed network where everyone has their own websites.
(Although it’s a bit of shame that Anil posted this on Ev’s blog instead of his own.)
Brendan shows how he uses IFTTT and a webhook to post to his own site from Instagram. I think I might set up something similar to post from Untappd to my own site.
Congratulations, Jason—twenty years of kottke.org is a hell of an achievement!
I’ve been reading back through the early archives (which I wouldn’t recommend), and it feels like excavating down through layers of sediment, tracing the growth & evolution of the web, a media format, and most of all, a person.
Maybe I’m weird, but it just feels good. It feels good to reclaim my turf. It feels good to have a spot to think out loud in public where people aren’t spitting and shitting all over the place.
In trying to decide on his indie web approach, Dries gives an excellent breakdown of the concepts of PESOS (Publish Elsewhere, Syndicate to Own Site) and POSSE (Publish to Own Site, Syndicate Elsewhere).
There are some great responses in the comments too, like this one from Chris and this one from Tantek (syndicated from their own sites, obvs).
I had a chat with some people from Name.com while I was in Denver for An Event Apart. Here’s a few minutes of me rambling on about web development and the indie web.
Remy outlines the process he uses for POSSEing to Medium now that they’ve removed their IFTTT integration.
At some point during 2017, Medium decided to pull their IFTTT applets that allows content to be posted into Medium. Which I think is a pretty shitty move since there was no notification that the applet was pulled (I only noticed after Medium just didn’t contain a few of my posts), and it smacks of “Medium should be the original source”…which may be fine for some people, but I’m expecting my own content to outlast the Medium web site.
The past, present and future of RSS.
If I had to choose my Twitter account over my RSS setup I wouldn’t hesitate for a second — I’d throw Twitter right into the ocean.
Paul weighs up the pros and cons of using silos (like Twitter and Facebook) and using the Indie Web. This bit made me want to stand on my desk and cry, “Oh captain, my captain!”:
“The market has proven that consumers want freely available social networks that are easy to use, and used by everyone else. Only centralised services can provide this, not familiarity with a command line and a succession of acronyms and protocols”, says my not entirely fictional naysayer.
I’m not sure this argument follows. While the human desire to connect and communicate easily with each other has been proven many times over, it’s becoming clear that all-encompassing centralised networks are not the solution. That way lies algorithmically-skewed streams of consciousness, layered upon sordid business models and Californian ideology. Fuck that.
The web is agreement, but that doesn’t mean we agree to use the same websites.
A nice description of syndication via POSSEing.
(I never thought I’d find myself linking to quality content on Go Daddy.)
Most of my online friends and acquaintances will never understand or participate in the IndieWeb, and so I require a bridge between these worlds. On one side I choose what content to post and how it is stored, and it exists mainly on an island that few visit regularly. On the other side is nearly everyone I know, blissfully ignorant of my real home on the web and unable to see any content shared there without manual intervention or working plugins.
This does not all seem bad, though. Maintaining control will require more attention be placed on managing my content, and this time must come from somewhere. I imagine that I’ll slowly begin using social media less, writing more, and learning more about how to develop solutions to problems that arise within my setup.
If you are one of those old or young bloggers, please join in. Drop Facebook, drop Twitter and drop Medium for original thought. Own your traffic. You can use them to engage in discussion. But don’t get lost in there. Write daily. Publish as often as you have something to say. Link to other blogs.
Hell, yeah!
I write to understand and remember. Sometimes that will be interesting to others, often it won’t be.
But it’s going to happen. Here, on my own site.