I think, with the sheer volume of functionality available to us nowadays on the front-end, it can be easy to forget how powerful and strong the functionality is that we get right off shelf with HTML. Yes, you read that right, functionality.
Platforms come and go. Buy a domain and set up a permanent space on the web where others to find you and link back to. I have no idea what I put on Myspace back in the day, but everything I’ve published on this site since 2008 is still accessible and the links still work.
A personal website is a digital homestead that you can improve, tinker with, and live in for years to come. It is a home for your thoughts, musings, opinions, trials, and happenings, built in a way that suits you.
I like this little prompt:
What do you wish you had found via Google today but didn’t? Write that.
RSS is kind of an invisible technology. People call RSS dead because you can’t see it. There’s no feed, no login, no analytics. RSS feels subsurface.
But I believe we’re living in a golden age of RSS. Blogging is booming. My feed reader has 280 feeds in it.
How is all this social? It’s just slow social. If you want to respond to me, publish something linking to what I said. If I want to respond to you, I publish something linking to what you wrote. Old school. Good school. It’s high-effort, but I think the required effort is a positive thing for a social network. Forces you to think more.
Twitter’s only conclusion can be abandonment: an overdue MySpace-ification. I am totally confident about this prediction, but that’s an easy confidence, because in the long run, we’re all MySpace-ified.
What Robin said.
Thanks to the mistrust of big tech, the creation of better tools for developers, and the weird and wonderful creativity of ordinary people, we’re seeing an incredibly unlikely comeback: the web is thriving again.
Smart analysis from Anil, though I’m not sure I’d agree with his emphasis on tools and frameworks—it’s the technology built into browsers that has really come along in leaps and bounds, allowing people to do more with less code.
But then there’s this:
So if we have the tech, then why hasn’t it happened already? The biggest thing that may be missing is just awareness of the modern web’s potential. Unlike the Facebooks and Googles of the world, the open, creative web doesn’t have a billion-dollar budget for promoting itself. Years of control from the tech titans has resulted in the conventional wisdom that somehow the web isn’t “enough”, that you have to tie yourself to proprietary platforms if you want to build a big brand or a big business.
True! Anil also points to an act of rebellion and resistance:
Get your own site going, though, and you’ll have a sustainable way of being in control of your own destiny online.
I can’t remember the last time that a website made me smile like this.
Obviously, no one does this, I recognize this is a very niche endeavor, but the art and craft of maintaining a homepage, with some of your writing and a page that’s about you and whatever else over time, of course always includes addition and deletion, just like a garden — you’re snipping the dead blooms. I do this a lot. I’ll see something really old on my site, and I go, “you know what, I don’t like this anymore,” and I will delete it.
But that’s care. Both adding things and deleting things. Basically the sense of looking at something and saying, “is this good? Is this right? Can I make it better? What does this need right now?” Those are all expressions of care. And I think both the relentless abandonment of stuff that doesn’t have a billion users by tech companies, and the relentless accretion of garbage on the blockchain, I think they’re both kind of the antithesis, honestly, of care.
A personal site, or a blog, is more than just a collection of writing. It’s a kind of place - something that feels like home among the streams. Home is a very strong mental model.
Speaking of hosting your own reading list, Maggie recently attended an indie web pop-up on personal libraries, which prompted these interesting thoughts on decentralised book clubs—ad hoc reading groups:
Taking a book-first, rather than a group-first approach would enable reading groups who don’t have to compromise on their book choices. They could gather only once or twice to discuss the book, then go their seperate ways. No long-term committment to organising and maintaining a bookclub required.
Goodreads lost my entire account last week. Nine years as a user, some 600 books and 250 carefully written reviews all deleted and unrecoverable. Their support has not been helpful. In 35 years of being online I’ve never encountered a company with such callous disregard for their users’ data.
Ouch! Lesson learned:
My plan now is to host my own blog-like collection of all my reading notes like Tom does.
Blogging isn’t dead. In fact, the opposite is true. We’re about to enter a golden age of personal blogs.
Make it easy for people to find you. Buy a domain name and use it to create your own website, even if it’s very simple at first. Your website is your resume, your business card, your store, your directory, and your personal magazine. It’s the one place online that you completely own and control – your Online Home.
Good advice. Also:
Don’t write on Medium.
Look, I get it. Writing on Medium is an easy way to pick up readers and increases your chances of going viral. But the costs exceed the benefits. Medium is terrible for SEO. You don’t own your content and the platform makes it difficult to turn one-time readers into loyal ones.
The more you can use platforms you own, the better. Rather than writing on Medium, do the work to build a personal blog. That way, you can have a central place to point people to.
What, then, is a personal website? It is precisely that, personal. It is a new kind of self-portraiture done not with pencils, charcoal, ink, or paint. Instead it is self-portraiture done in markup language, code, prose, images, audio, and video.
There’s a sort of joy in getting to manually create the site of your own where you have the freedom to add anything you want onto it, much like a homemade meal has that special touch to it.
- You’re the curator
- You decide what’s interesting
- You have more control over what you read and how
- It’s a fast and efficient way of reading a lot of web
- It’s just better than the endless scroll of a social media feed
To me, using RSS feeds to keep track of stuff I’m interested in is a good use of my time. It doesn’t feel like a burden, it doesn’t feel like I’m being tracked or spied on, and it doesn’t feel like I’m just another number in the ads game.
To me, it feels good. It’s a way of reading the web that better respects my time, is more likely to appeal to my interests, and isn’t trying to constantly sell me things.
That’s what using RSS feeds feels like.
At its very core, the rules of the web are different than those of “real” markets. The idea that ownership fundamentally means that nobody else can have the same thing you have just doesn’t apply here. This is a world where anything can easily be copied a million times and distributed around the globe in a second. If that were possible in the real world, we’d call it Utopia.
Don’t see making your own web page as a nostalgia, don’t participate in creating the netstalgia trend. What you make is a statement, an act of emancipation. You make it to continue a 25-year-old tradition of liberation.
From Patrick Tanguay:
A list of small micro-publishers — most of them run by one person — putting out great content through their websites, newsletters, and podcasts.
A blog is just a journal: a web log of what you’re thinking and doing. You can keep a log about anything you like; it doesn’t have to be professional or money-making. In fact, in my opinion, the best blogs are personal. There’s no such thing as writing too much: your voice is important, your perspective is different, and you should put it out there.