Medium, Twitter, Facebook and others are edge services for your content … Your platform is the origin.
Here’s the talk I gave at Mozilla’s View Source event. I really enjoyed talking about the indie web, both from the big-picture view and the nitty gritty.
In these times of centralised services like Facebook, Twitter, and Medium, having your own website is downright disruptive. If you care about the longevity of your online presence, independent publishing is the way to go. But how can you get all the benefits of those third-party services while still owning your own data? By using the building blocks of the Indie Web, that’s how!
Congratulations on a decade of publishing on your own site—you’re a blogging wizard, Harry!
Having this website changed and shaped my career. If you don’t have a blog, I urge you, start working on one this weekend. Your own blog, with your own content, at your own domain. It might just change your life.
Okay, this is somewhat odd …it looked like I was getting spam webmentions from an escort agency to an old post of mine. It turns out that technically it’s not spam—they’re genuinely linking to my post from this post on their blog which is actually about webmentions.
And that, your honour, is how this site ended up in my browser history.
With echoes of Anil Dash’s The Web We Lost, this essay is a timely reminder—with practical advice—for we designers and developers who are making the web …and betraying its users.
You see, the web wasn’t meant to be a gated community. It’s actually pretty simple.
A web server, a public address and an HTML file are all that you need to share your thoughts (or indeed, art, sound or software) with anyone in the world. No authority from which to seek approval, no editorial board, no publisher. No content policy, no dependence on a third party startup that might fold in three years to begin a new adventure.
That’s what the web makes possible. It’s friendship over hyperlink, knowledge over the network, romance over HTTP.
Paul Ford marks two decades of publishing on his own site.
Some days I want to erase this whole thing—much of the writing is sloppy and immature, and I was, too. But why bother to hit the red button? The path of the Internet has seen fit to do that for me.
Dave has redesigned his site. Now it’s extra Dave-y.
Excellent presentation slides on all things Indie Web.
Rob has redesigned his site and it’s looking lovely. Here’s the first part of a three-part series on the rationale behind the relaunch:
I don’t pretend everything I do or say online is worthy of preservation. But while I’m still breathing, I want to be the one who decides what gets preserved and what doesn’t. And I want it all to be available in one place. Owning and operating my own site is the only way.
I’m doubling down on owning my own content, so I’m excited to have a less-crusty home for it all.
It’s fun! In a world where even sites that aren’t Medium dot com are looking like Medium dot com, I’m excited to try something different.
Paul Ford jots down his thoughts on that report on Ev’s blog:
The web is inherently decentralized, which has made it much easier for large companies to create large, centralized platforms. It’s a paradox and very thorny. I’m writing this on a centralized platform called Medium. Clap!
I like his geeky idea for mini self-contained social networks:
What I want is like, 5 of these little computers and whenever I see a truly trusted friend, I just give them one. And they take it home, and plug it in somewhere, and now we’re on the same, secure network together. Sharing files and with a little messageboard. Maybe after 5 computers the network can’t get any bigger. And if you unplug one your whole archive goes down. I don’t know. I’m riffing here.
A report by the Digital Currency Initiative and the Center for Civic Media. Download the PDF or read the executive summary.
In this report, we explore two important ways structurally decentralized systems could help address the risks of mega-platform consolidation: First, these systems can help users directly publish and discover content directly, without intermediaries, and thus without censorship. All of the systems we evaluate advertise censorship-resistance as a major benefit. Second, these systems could indirectly enable greater competition and user choice, by lowering the barrier to entry for new platforms. As it stands, it is difficult for users to switch between platforms (they must recreate all their data when moving to a new service) and most mega-platforms do not interoperate, so switching means leaving behind your social network.
A few technical words about Upsideclown, and some thoughts about audiences and the web (17 Aug., 2017, at Interconnected)
Matt writes about the pleasure of independent publishing on the web today:
It feels transgressive to have a website in 2017. Something about having a domain name and about coding HTML which is against the grain now. It’s something big companies do, not small groups. We’re supposed to put our content on Facebook or Medium, or keep our publishing to an email newsletter. But a website?
But he points out a tension between the longevity that you get from hosting the canonical content yourself, and the lack of unified analytics when you syndicate that content elsewhere.
There’s no simple online tool that lets me add up how many people have read a particular story on Upsideclown via the website, the RSS feed, and the email newsletter. Why not? If I add syndication to Facebook, Google, and Apple, I’m even more at sea.
Here’s Zach’s style guide. But the real reason I’m linking to this is his lovely description of having a personal website that grows over time:
As my own little corner of the web unceremoniously turned ten years old this year, it’s really starting to feel more like a garden than a piece of software. I certainly enjoy tending to it. I can plant what I like and with proper care it can grow into something useful.
Alex Kearney looks back on two years of owning her own data.
With a fully functional site up and running, I focused on my own needs and developed features to support how I wanted to use my site. In hind-sight, that’s probably the most indie thing I could’ve done, and how I should’ve started my indieweb adventure.
This really resonates with me.
One of the motivating features for joining the indieweb was the ability to keep and curate the content I create over time.
Here’s to two more years.
You can help support the indie web community with their fairly modest costs: about $200 each month for hosting, domain names, and the like. Also:
We want IndieWeb events to be as accessible as possible, regardless of personal barriers. Because of this, we have offered a travel scholarship fund in the past to underrepresented groups thanks to our generous sponsors. Your support will allow us to continue to offer and expand this scholarship fund, helping make sure that IndieWebCamps represent everyone.
A pretty good summary of some key indie web ideas.