Infinite Scrolling, Pagination Or “Load More” Buttons? Usability Findings In eCommerce – Smashing Magazine
A good side-by-side comparison of loading techniques, with some clear advice. But pay attention to this note:
While the debate over “Load more” versus infinite scrolling versus pagination has been debated for years, the product loading method shouldn’t be the first thing that most e-commerce vendors spend their development resources on.