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Responsible JavaScript: Part III – A List Apart

This chimes nicely with my recent post on third-party scripts. Here, Jeremy treats third-party JavaScript at technical debt and outlines some solutions to staying on top of it.

Convenience always has a price, and the web is wracked by our collective preference for it. JavaScript, in particular, is employed in a way that suggests a rapidly increasing tendency to outsource whatever it is that We (the first party) don’t want to do. At times, this is a necessary decision; it makes perfect financial and operational sense in many situations.

But make no mistake, third-party JavaScript is never cheap. It’s a devil’s bargain where vendors seduce you with solutions to your problem, yet conveniently fail to remind you that you have little to no control over the side effects that solution introduces.

The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

The Layers Of The Web

Here are the slides from my opening keynote at Beyond Tellarrand on Thursday. They don’t make much sense out of context.

The Layers Of The Web - Jeremy Keith on Vimeo

Thanks to the quick work of Marc and his team, the talk I gave at Beyond Tellerrand on Thursday was online within hours!

I’m really pleased with how this turned out. I wasn’t sure if anybody was going to be interested in the deep dive into history that I took for the first 15 or 20 minutes, but lots of people told me that they really enjoyed that part, so that makes me happy.

Information mesh

Timelines of people, interfaces, technologies and more:

30 years of facts about the World Wide Web.

Blot – A blogging platform with no interface

This looks like a nice way to get a blog up and running:

Blot turns a folder into a blog. Drag-and-drop files inside to publish. Images, text files, Word Documents, Markdown and more become blog posts automatically.

Stab a Book, the Book Won’t Die — by Craig Mod

Craig compares and contrasts books to “attention monsters”:

That is, any app / service / publication whose business is predicated on keeping a consumer engaged and re-engaged for the benefit of the organization (often to the detriment of the mental and physical health of the user), dozens if not hundreds or thousands of times a day.

The web is not dying | Go Make Things

A counterpart to the piece by Baldur that I linked to yesterday:

There are many challenges to face as the web grows.

Most of them are people problems. Habits. Inertia. A misalignment of priorities with user needs. Those can be overcome.

Become a Front-End Master in 2020 With These 10 Project Ideas | CSS-Tricks

The title sounds clickbaity, but this is a thoughtful list of project ideas from Chris (partly prompted by the way other lists seem to involve nothing but JavaScript frameworks).

The Web Falls Apart – Baldur Bjarnason

This isn’t a “the web is doomed, DOOMED, I tells ya” kind of blog post. It’s more in the “the web in its current form isn’t sustainable and will collapse into a simpler, more sustainable form, possibly several” genre.

Baldur points to the multiple causes of the web’s current quagmire.

I honestly have no idea on how to mitigate this harm or even how long the decline is going to take. My hope is that if we can make the less complex, more distributed aspects of the web safer and more robust, they will be more likely to thrive when the situation has forced the web as a whole to break up and simplify.

inessential: You Choose: Follow-Up

It came to my attention after writing my blog post about how we choose the web we want that the pessimism is about not being able to make a living from blogging.

Brent gives an in-depth response to this concern about not making a living from blogging. It’s well worth a read. I could try to summarise it, but I think it’s better if you read the whole thing for yourself.

inessential: You Choose

You can entertain, you can have fun, you can push the boundaries of the form, if you want to. Or you can just write about cats as you develop your voice. Whatever you want!

I couldn’t agree more with this sentiment:

You choose the web you want. But you have to do the work.

A lot of people are doing the work. You could keep telling them, discouragingly, that what they’re doing is dead. Or you could join in the fun.

Tune Out USUCK FM and Free Yourself to Write – Chip on Your Shoulder

Freewriting—beating your inner critic by lowering your standards:

The trick is to type so fast that the clacking of the keys drowns out that voice.

A World We Built to Burn | emptywheel

The climate crisis as technical debt:

What we’re dealing with is hundreds of years of something that software world calls technical debt. Technical debt is the shortcuts and trade-offs engineers use to get something done either cheaper or in less time, which inevitably creates the need to fix systems later, often at great cost or difficulty.

Some technical debt is understood up front, some comes from builders being ignorant of the system they are working in. Most of our planet’s infrastructure is mired in huge amounts of technical debt, most of which we didn’t know we were signing up for at the time, some of which we’re just incurring recklessly as we go along, unable to face the scale of the problem and pushing it off on the next generation.

Latest Firefox Brings Privacy Protections Front and Center Letting You Track the Trackers - The Mozilla Blog

I really like this latest addition in Firefox to show how many tracking scripts are being blocked. I think it’s always good to make the invisible visible (one of the reasons why I like RequestMap so much).

Design muscles

Look. Observe. See.

The lines of code that changed everything.

We construct top-10 lists for movies, games, TV—pieces of work that shape our souls. But we don’t sit around compiling lists of the world’s most consequential bits of code, even though they arguably inform the zeitgeist just as much.

This is a fascinating way to look at the history of computing, by focusing in on culturally significant pieces of code. The whole list is excellent, but if I had to pick a favourite …well, see if you can guess what it is.

Jeremy Keith & Remy Sharp - How We Built the World Wide Web in Five Days on Vimeo

Here’s the talk that Remy and I gave at Fronteers in Amsterdam, all about our hack week at CERN. We’re both really pleased with how this turned out and we’d love to give it again!


A handy translation of git commands into English.