From a consumer’s point of view, less intrusive ad formats are of course desirable. Google’s approach is therefore basically heading in the right direction. From a privacy perspective, however, the “Better Ads” are no less aggressive than previous forms of advertising. Highly targeted ads based on detailed user profiles work subtle. They replace aggressive visuals with targeted manipulation.
A good analysis, but my takeaway was that the article could equally be called Why it’s tricky to measure Client-side Rendering performance. In a nutshell, just looking at metrics can be misleading.
Pre-classified metrics are a good signal for measuring performance. At the end of the day though, they may not properly reflect your site’s performance story. Profile each possibility and give it the eye test.
And it’s always worth bearing this in mind:
The largest complaint by far is that the URLs for AMP links differ from the canonical URLs for the same content, making sharing difficult. The current URLs are a mess.
This is something that the Google gang are aware of, and they say they’re working on a fix. But this post points out some other misgivings with AMP, like its governance policy:
This keeps the AMP HTML specification squarely in the hands of Google, who will be able to take it in any direction that they see fit without input from the community at large. This guise of openness is perhaps even worse than the Apple News Format, which at the very least does not pretend to be an open standard.
The more I reflect on the current practices of the online advertising industry, the more I think that ad-blocking is a moral imperative.
A great talk from Bruce on the digital self-defence that ad-blockers provide. I think it’s great that Opera are building ad-blocking straight into the browser.
If you think people using ad blockers are just anti-ad or want to freeload on publishers, you’re completely missing the point. The online advertising industry has been abusing users for 20 years now, and we’re sick of it.
This is advertising we’re talking about, the industry founded on the hallucination that people secretly appreciate being tracked, analysed and told what to buy. Advertisers, and the technology companies that cater to them, are responding to ad blocking the only way they know how: doubling down on their fantasy that viewers will suddenly love advertising just as soon as ads are so all-knowing that they anticipate one’s every need and desire.
Apple offers its users the power to turn off much of the Web: fonts, styles, scripts, and more.
He rightly points out that the answer to building a robust, resilient web has been here all along:
I’d like to do this for all Clearleft web projects.
How important is mobile for @nytimes? We’re blocking access to our home page on desktop in our building.
Space stasis: What the strange persistence of rockets can teach us about innovation. - By Neal Stephenson - Slate Magazine
An excellent historical overview of rocketry by Neal Stephenson.
Looks like the iPhone has been unlocked. Jesus phones want to be free.