Tags: logo

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Evolving the Firefox Brand - Mozilla Open Design

I’m impressed by Mozilla’s commitment to designing in the open—one of the hardest parts of any kind of brand work is getting agreement, and this process must make that even more difficult.

I have to say, I quite like both options on display here.

How to Redesign a Tech Logo + Subtraction.com

I think Khoi might be on to something here …but I also think this change in priorities is no bad thing:

Consider the macro trend of these brands all visually converging alongside the industry’s current mania for design systems. That juxtaposition suggests that we’re far more interested in implementing ideas than we are in ideas themselves.

edent/SuperTinyIcons: Under 1KB each! Super Tiny Icons are miniscule SVG versions of your favourite website and app logos

These are lovely little SVGs of website logos that are yours for the taking. And if you want to contribute an icon to the collection, go for it …as long as it’s less than 1024 bytes (most of these are waaay less).

When Should You Use Which Image Format? JPG? PNG? SVG?

Amber has been investigating which image formats make sense for which situations.

Choosing image format is only one step towards optimising images on the web. There are many, many other steps to consider, and so, so much to learn!

It’s Nice That | A new national identity: Smörgåsbord Studio rebrands Wales

Smörgåsbord Studio created a design system for the Welsh government, including the typeface Cymru Wales Sans from Colophon.

The accompanying video lists the design principles:

  • Elevate our status
  • Surprise & inspire
  • Change perceptions
  • Do good things
  • Be unmistakably Wales

Re: Brand | Happy Cog

After Clearleft’s recent rebranding, I’m really interested in Happy Cog’s redesign process:

In the near future we’ll be rolling out a new website, followed by a rebrand of Cognition, our blog. As the identity is tested against applications, much of what’s here may change. Nothing is set in stone.

Arrival – Mozilla Open Design

Mozilla’s audacious rebranding in the open that I linked to a while back has come to fruition.

I like it. But even if I didn’t, congratulations to everyone involved in getting agreement across an organisation of this size—never an easy task.

jwz: They Live and the secret history of the Mozilla logo

Jamie Zawinski tells the story of how John Carpenter’s They Live led to Shepard Fairey’s Obey Giant which led to Mozilla’s logo.

So that was the time that I somehow convinced a multi-billion dollar corporation to give away the source code to their flagship product and re-brand it using propaganda art by the world’s most notorious graffiti artist.

Sci Hack Day Dublin on Twitter

When I designed the Science Hack Day logo, I never expected to one day see it recreated with florescent E. coli.

Why I like the new Met logo (and why you should give it a chance): Design Observer

Michael Bierut on that logo …and graphic design in general.

Graphic designers, whether we admit it or not, are trained for the short term. Most of the things we design have to discharge their function immediately, whether it’s a design for a book or a poster, a website or an infographic, a sign system, or a business card. In school critiques, architecture and industrial design students produce models. Graphic designers produce finished prototypes. As a result, the idea that we create things that are unfinished, that can only accrue value over time, is foreign to us. It’s so easy for us to visualize the future, and so hard to admit that we really can’t. That’s what we face every time we unveil a new logo.

Your Logo Is Not Hardcore

Quadrants created by two crossed lines in an X formation. Hardcore.

Fresh Impressions on Brandmarks (from my 5-year-old) - YouTube

A five year old provides a few remarks on some popular logos. Cute!

Fresh Impressions on Brandmarks (from my 5-year-old)

FAUXGO

Fictional logos.

W3C’s new logo promotes HTML5—and more | Deep Tech - CNET News

Curiously, though, the standards group—the very people one might expect to have the narrowest interpretation of what exactly HTML5 means—instead say it stands for a swath of new Web technologies extending well beyond the next version of Hypertext Markup Language.

HTML5 Gains Logo, Loses Meaning | Webmonkey | Wired.com

Lumping everything together is as silly as a carpenter referring to every tool in their toolkit as “a hammer.”

"It's like twitter. Except we charge people to use it."

This is just wonderful. "Please design a logo for me. With pie charts. For free."

YourLogoMakesMeBarf.com

The ugliest logos in history.

Accused! - Jon Engle

A logo designer accused of ripping off his own work — kind of like what happened to Dan.

iphone login screens - a set on Flickr

Screenshots of various log in screens on the iPhone. I think Cindy has been hanging out with Luke W.

iphone login screens