Link tags: market

How to be a writer on a marketing team without sounding like a jerk – A Whole Lotta Nothing

Good writing advice from Matt.

Make Free Stuff | Max Böck

At its very core, the rules of the web are different than those of “real” markets. The idea that ownership fundamentally means that nobody else can have the same thing you have just doesn’t apply here. This is a world where anything can easily be copied a million times and distributed around the globe in a second. If that were possible in the real world, we’d call it Utopia.

Representation and what happened to women in Tech

Men specialized in hardware while software development was seen as an exciting alternative to secretarial work. In 1967, Cosmopolitan published an article titled The Computer Girls, encouraging young women to pursue careers in computer science. So the curve went up, and continued to do so up until 1984. That’s when personal computers appeared.

Marketing matters:

When Apple released the Macintosh 128K and the Commodore 64 was introduced to the market, they were presented as toys. And, as toys were gendered, they were targeted at boys. We can look at advertisements from that time and quickly find a pattern: fathers and sons, young men, even one where a man is being undressed by two women with the motto Two bytes are better than one. It’s more evident with the ads for computer games; if women appear, they do so sexualized and half-naked. Not that appealing for young girls, one could imagine.

Let’s Define CSS 4 · Issue #4770 · w3c/csswg-drafts

Jen kicked off a fascinating thread here:

It’s come up quite a few times recently that the world of people who make websites would greatly benefit from the CSS Working Group officially defining ”CSS 4”, and later “CSS 5“, etc.

The level is discourse is impressively smart and civil.

Personally, I don’t (yet) have an opinion on this either way, but I’ll be watching it unfold with keen interest.

Open source beyond the market - Signal v. Noise

The transcript of David Heinemeier Hansson keynote from last year’s RailsConf is well worth reading. It’s ostensibily about open source software but it delves into much larger questions.

The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Spoiler: it’s plain text. Every time.

Nothing boosts opens and clicks as well as an old school, plain-text email.

I feel vindicated.

People say they prefer HTML emails ..but they actually prefer plain-text.

This seems like a plausable explanation:

Think about how you email colleagues and friends: Do you usually add images or use well-designed templates? Probably not, and neither does your audience. They’re used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more.

Now get off my lawn, you pesky HTML-email lovin’ kids.

AMP as your web framework – The AMP Blog

The bait’n’switch is laid bare. First, AMP is positioned as a separate format. Then, only AMP pages are allowed ranking in the top stories carousel. Now, let’s pretend none of that ever happened and act as though AMP is just another framework. Oh, and those separate AMP pages that you made? Turns out that was all just “transitional” and you’re supposed to make your entire site in AMP now.

I would genuinely love to know how the Polymer team at Google feel about this pivot. Everything claimed in this blog post about AMP is actually true of Polymer (and other libraries of web components that don’t have the luxury of bribing developers with SEO ranking).

Some alternative facts from the introduction:

AMP isn’t another “channel” or “format” that’s somehow not the web.

Weird …because that’s exactly how it was sold to us (as a direct competitor to similar offerings from Apple and Facebook).

It’s not an SEO thing.

That it outright false. Ask any company actually using AMP why they use it.

It’s not a replacement for HTML.

And yet, the article goes on to try convince you to replace HTML with AMP.

The Ecological Impact of Browser Diversity | CSS-Tricks

This is a terrific spot-on piece by Rachel. I firmly believe that healthy competition and diversity in the browser market is vital for the health of the web (which is why I’m always saddened and frustrated to hear web developers wish for a single monocultural rendering engine).

10 Progressive Web App Examples that Brand Owners can Learn From - Iflexion

Adriana Blum lists progressive web apps that are doing very, very well from Twitter, Trivago, Starbucks, Forbes, Debebhams, West Elm, Washington Post, Pinterest, AliExpress, and Lancôme.

Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.

Doc Searls Weblog · Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

What will happen when the Times, the New Yorker and other pubs own up to the simple fact that they are just as guilty as Facebook of leaking its readers’ data to other parties, for—in many if not most cases—God knows what purposes besides “interest-based” advertising? And what happens when the EU comes down on them too? It’s game-on after 25 May, when the EU can start fining violators of the General Data Protection Regulation (GDPR). Key fact: the GDPR protects the data blood of EU citizens wherever they risk having it sucked in the digital world.

Bitcoin Is Ridiculous. Blockchain Is Dangerous: Paul Ford - Bloomberg

An astoundingly great piece of writing from Paul Ford, comparing the dot-com bubble and the current blockchain bubble. This resonates so hard:

I knew I was supposed to have an opinion on how the web and the capital markets interacted, but I just wanted to write stuff and put it online. Or to talk about web standards—those documents, crafted by committees at the World Wide Web consortium, that defined the contract between a web browser and a web server, outlining how HTML would work. These standards didn’t define just software, but also culture; this was the raw material of human interaction.

And, damn, if this isn’t the best description the post-bubble web:

Heat and light returned. And bit by bit, the software industry insinuated itself into every aspect of global enterprise. Mobile happened, social networks exploded, jobs returned, and coding schools popped up to convert humans into programmers and feed them to the champing maw of commerce. The abstractions I loved became industries.

Oof! That isn’t even the final gut punch. This is:

Here’s what I finally figured out, 25 years in: What Silicon Valley loves most isn’t the products, or the platforms underneath them, but markets.

A Browser You’ve Never Heard of Is Dethroning Google in Asia - WSJ

I’m always happy to see a thriving market of competition amongst browsers—we had a browser monopoly once before and it was a bad situation.

(That said, UC Browser has its own issues.)

Tips for in-house teams in a free market software culture

A great in-depth report from Alice on creating, running, and most importantly, selling an in-house design system. This makes a great companion piece to her Patterns Day talk.

Where internal teams seem to go wrong is not appreciating that the thing they’re building is still a product and so it needs to compete with other products on the market.

On platforms and sustainability – confused of calcutta

JP Rangaswami also examines the rise of the platforms but he’s got some ideas for a more sustainable future:

A part of me wants to evoke Jane Jacobs and Christopher Alexander when it comes to building sustainable platforms. The platform “community” needs to be cared for and looked after, the living spaces they inhabit need to be designed to last. Multipurpose rather than monoculture, diverse rather than homogeneous . Prior industrial models where entire communities would rely on a single industry need to be learnt from and avoided. We shouldn’t be building the rust belts of the future. We should be looking for the death and life of great platforms, for a pattern language for sustainable platforms.

Naming Progressive Web Apps | fberriman

AMP is a symptom that someone, somewhere, thinks the web is failing so badly (so slow, so unresponsive) for a portion of the world that they want to take all the content and package it back up in a sterile, un-webby, branded box. That makes me so sad. PWAs, to me, are a potential treatment.

A Case for Progressive Web Applications in 2017

If your company is or is planning on doing business in emerging markets, architecting your web applications for performance through progressive enhancements is one easy way to drastically improve accessibility, retention, and user experience.

This article uses “progressive enhancement” and “progressive web app” interchangeably, which would be true in an ideal world. This is the first of a three part series, and it sounds like it will indeed document how to take an existing site and enhance it into a progressive web app—a strategy I much prefer to creating a separate silo that only works for a subset of devices (the app-shell model being pushed by Google).

Performance is a feature. Why performance is an opportunity for online businesses.

The problem is that performance is a feature that is not on anyone’s product roadmap.

For whatever reason, the fact that it correlates directly to bounce rate, time on site, pages-per-visit etc. has not struck home with many product owners.

Most websites, certainly in the publishing industry where I have worked for a good part of my career, see those metrics as core KPIs. So you would think that anything that improved them would get prioritised. But no.

Jon Aizlewood | Is marketing being reborn as CX?

Aaaaand, once again, the Acheulean hand ax makes an appearance, this time in Jon’s rant about marketing.

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done.

That’s three links in one day that reference the same prehistoric technology. What coincidental synchronicity!

Jerry Seinfeld’s Clio Acceptance Speech - YouTube

I feel that this is relevant to that discussion I had with Malarkey on his podcast about advertising.