Tags: market

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10 Progressive Web App Examples that Brand Owners can Learn From - Iflexion

Adriana Blum lists progressive web apps that are doing very, very well from Twitter, Trivago, Starbucks, Forbes, Debebhams, West Elm, Washington Post, Pinterest, AliExpress, and Lancôme.

Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.

Doc Searls Weblog · Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

What will happen when the Times, the New Yorker and other pubs own up to the simple fact that they are just as guilty as Facebook of leaking its readers’ data to other parties, for—in many if not most cases—God knows what purposes besides “interest-based” advertising? And what happens when the EU comes down on them too? It’s game-on after 25 May, when the EU can start fining violators of the General Data Protection Regulation (GDPR). Key fact: the GDPR protects the data blood of EU citizens wherever they risk having it sucked in the digital world.

Bitcoin Is Ridiculous. Blockchain Is Dangerous: Paul Ford - Bloomberg

An astoundingly great piece of writing from Paul Ford, comparing the dot-com bubble and the current blockchain bubble. This resonates so hard:

I knew I was supposed to have an opinion on how the web and the capital markets interacted, but I just wanted to write stuff and put it online. Or to talk about web standards—those documents, crafted by committees at the World Wide Web consortium, that defined the contract between a web browser and a web server, outlining how HTML would work. These standards didn’t define just software, but also culture; this was the raw material of human interaction.

And, damn, if this isn’t the best description the post-bubble web:

Heat and light returned. And bit by bit, the software industry insinuated itself into every aspect of global enterprise. Mobile happened, social networks exploded, jobs returned, and coding schools popped up to convert humans into programmers and feed them to the champing maw of commerce. The abstractions I loved became industries.

Oof! That isn’t even the final gut punch. This is:

Here’s what I finally figured out, 25 years in: What Silicon Valley loves most isn’t the products, or the platforms underneath them, but markets.

A Browser You’ve Never Heard of Is Dethroning Google in Asia - WSJ

I’m always happy to see a thriving market of competition amongst browsers—we had a browser monopoly once before and it was a bad situation.

(That said, UC Browser has its own issues.)

Tips for in-house teams in a free market software culture

A great in-depth report from Alice on creating, running, and most importantly, selling an in-house design system. This makes a great companion piece to her Patterns Day talk.

Where internal teams seem to go wrong is not appreciating that the thing they’re building is still a product and so it needs to compete with other products on the market.

On platforms and sustainability – confused of calcutta

JP Rangaswami also examines the rise of the platforms but he’s got some ideas for a more sustainable future:

A part of me wants to evoke Jane Jacobs and Christopher Alexander when it comes to building sustainable platforms. The platform “community” needs to be cared for and looked after, the living spaces they inhabit need to be designed to last. Multipurpose rather than monoculture, diverse rather than homogeneous . Prior industrial models where entire communities would rely on a single industry need to be learnt from and avoided. We shouldn’t be building the rust belts of the future. We should be looking for the death and life of great platforms, for a pattern language for sustainable platforms.

Naming Progressive Web Apps | fberriman

AMP is a symptom that someone, somewhere, thinks the web is failing so badly (so slow, so unresponsive) for a portion of the world that they want to take all the content and package it back up in a sterile, un-webby, branded box. That makes me so sad. PWAs, to me, are a potential treatment.

A Case for Progressive Web Applications in 2017

If your company is or is planning on doing business in emerging markets, architecting your web applications for performance through progressive enhancements is one easy way to drastically improve accessibility, retention, and user experience.

This article uses “progressive enhancement” and “progressive web app” interchangeably, which would be true in an ideal world. This is the first of a three part series, and it sounds like it will indeed document how to take an existing site and enhance it into a progressive web app—a strategy I much prefer to creating a separate silo that only works for a subset of devices (the app-shell model being pushed by Google).

Performance is a feature. Why performance is an opportunity for online businesses.

The problem is that performance is a feature that is not on anyone’s product roadmap.

For whatever reason, the fact that it correlates directly to bounce rate, time on site, pages-per-visit etc. has not struck home with many product owners.

Most websites, certainly in the publishing industry where I have worked for a good part of my career, see those metrics as core KPIs. So you would think that anything that improved them would get prioritised. But no.

Jon Aizlewood | Is marketing being reborn as CX?

Aaaaand, once again, the Acheulean hand ax makes an appearance, this time in Jon’s rant about marketing.

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done.

That’s three links in one day that reference the same prehistoric technology. What coincidental synchronicity!

Dragons

Just as every instance of “the cloud” can be replaced with “the moon” or “my butt”, so too can every instance of the word “markets” in business reporting be replaced with the word “dragons”.

James has got you covered with this bookmarklet to do just that.

The dragons reacted strongly to the news.

Sweep the Sleaze | Information Architects

Some sensible advice from Oliver Reichenstein. Cluttering your social media icons isn’t helping and may actively be hindering your audience.

What’s in a Name? | The Intercom Blog

The hitherto unnoticed connection between the names of Android phones and the names of condoms.

Ian Bogost - Gamification is Bullshit

This is not as linkbaity as the title might suggest.

I’ve suggested the term “exploitationware” as a more accurate name for gamification’s true purpose…

Designing for Content: Creating a Message Hierarchy - Web Standards Sherpa

Steph Hay takes a look at how websites can allow a narrative to unfold, with the Ben The Bodyguard site as a case study.

Seth's Blog: The inevitable decline due to clutter

I firmly believe that this is very relevant to visual design on the web.

What The Fuck Is My Social Media Strategy?

Making it up so you don't have to — somewhat like my New Media Company Name generator from a few years back.

How to Use Twitter for Marketing and PR

This site needs some promotion. Maybe on Twitter.