Tags: market

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Tips for in-house teams in a free market software culture

A great in-depth report from Alice on creating, running, and most importantly, selling an in-house design system. This makes a great companion piece to her Patterns Day talk.

Where internal teams seem to go wrong is not appreciating that the thing they’re building is still a product and so it needs to compete with other products on the market.

On platforms and sustainability – confused of calcutta

JP Rangaswami also examines the rise of the platforms but he’s got some ideas for a more sustainable future:

A part of me wants to evoke Jane Jacobs and Christopher Alexander when it comes to building sustainable platforms. The platform “community” needs to be cared for and looked after, the living spaces they inhabit need to be designed to last. Multipurpose rather than monoculture, diverse rather than homogeneous . Prior industrial models where entire communities would rely on a single industry need to be learnt from and avoided. We shouldn’t be building the rust belts of the future. We should be looking for the death and life of great platforms, for a pattern language for sustainable platforms.

Naming Progressive Web Apps | fberriman

AMP is a symptom that someone, somewhere, thinks the web is failing so badly (so slow, so unresponsive) for a portion of the world that they want to take all the content and package it back up in a sterile, un-webby, branded box. That makes me so sad. PWAs, to me, are a potential treatment.

A Case for Progressive Web Applications in 2017

If your company is or is planning on doing business in emerging markets, architecting your web applications for performance through progressive enhancements is one easy way to drastically improve accessibility, retention, and user experience.

This article uses “progressive enhancement” and “progressive web app” interchangeably, which would be true in an ideal world. This is the first of a three part series, and it sounds like it will indeed document how to take an existing site and enhance it into a progressive web app—a strategy I much prefer to creating a separate silo that only works for a subset of devices (the app-shell model being pushed by Google).

Performance is a feature. Why performance is an opportunity for online businesses.

The problem is that performance is a feature that is not on anyone’s product roadmap.

For whatever reason, the fact that it correlates directly to bounce rate, time on site, pages-per-visit etc. has not struck home with many product owners.

Most websites, certainly in the publishing industry where I have worked for a good part of my career, see those metrics as core KPIs. So you would think that anything that improved them would get prioritised. But no.

Jon Aizlewood | Is marketing being reborn as CX?

Aaaaand, once again, the Acheulean hand ax makes an appearance, this time in Jon’s rant about marketing.

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done.

That’s three links in one day that reference the same prehistoric technology. What coincidental synchronicity!

Dragons

Just as every instance of “the cloud” can be replaced with “the moon” or “my butt”, so too can every instance of the word “markets” in business reporting be replaced with the word “dragons”.

James has got you covered with this bookmarklet to do just that.

The dragons reacted strongly to the news.

Sweep the Sleaze | Information Architects

Some sensible advice from Oliver Reichenstein. Cluttering your social media icons isn’t helping and may actively be hindering your audience.

What’s in a Name? | The Intercom Blog

The hitherto unnoticed connection between the names of Android phones and the names of condoms.

Ian Bogost - Gamification is Bullshit

This is not as linkbaity as the title might suggest.

I’ve suggested the term “exploitationware” as a more accurate name for gamification’s true purpose…

Designing for Content: Creating a Message Hierarchy - Web Standards Sherpa

Steph Hay takes a look at how websites can allow a narrative to unfold, with the Ben The Bodyguard site as a case study.

Seth's Blog: The inevitable decline due to clutter

I firmly believe that this is very relevant to visual design on the web.

What The Fuck Is My Social Media Strategy?

Making it up so you don't have to — somewhat like my New Media Company Name generator from a few years back.

How to Use Twitter for Marketing and PR

This site needs some promotion. Maybe on Twitter.

Sad Guys on Trading Floors

The cumalative effect of these captioned pictures will ease you through any financial crisis.

Waxy.org: Daily Log: The Times (UK) Spamming Social Media Sites

Andy Baio does a nice bit of investigative journalism in exposing the social network spammer hired by The Times. The internet treats crass marketing as damage and routes around it.

If all your friends jumped off of a bridge… at Ben Brown, Internet Rockstar

Ben Brown outlines the reasons why he left Facebook: "I think it is important to note that Facebook, though they claim to be a tool for staying connected, is actually a software tool designed *primarily* to deliver marketing messages to its audience."

Brand Autopsy: Buckley’s: The Good Taste of Bad Taste

Here's one for Matt and Cindy: Buckley's truth in advertising.