Tags: marketing

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10 Progressive Web App Examples that Brand Owners can Learn From - Iflexion

Adriana Blum lists progressive web apps that are doing very, very well from Twitter, Trivago, Starbucks, Forbes, Debebhams, West Elm, Washington Post, Pinterest, AliExpress, and Lancôme.

Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.

Doc Searls Weblog · Facebook’s Cambridge Analytica problems are nothing compared to what’s coming for all of online publishing

What will happen when the Times, the New Yorker and other pubs own up to the simple fact that they are just as guilty as Facebook of leaking its readers’ data to other parties, for—in many if not most cases—God knows what purposes besides “interest-based” advertising? And what happens when the EU comes down on them too? It’s game-on after 25 May, when the EU can start fining violators of the General Data Protection Regulation (GDPR). Key fact: the GDPR protects the data blood of EU citizens wherever they risk having it sucked in the digital world.

Naming Progressive Web Apps | fberriman

AMP is a symptom that someone, somewhere, thinks the web is failing so badly (so slow, so unresponsive) for a portion of the world that they want to take all the content and package it back up in a sterile, un-webby, branded box. That makes me so sad. PWAs, to me, are a potential treatment.

Performance is a feature. Why performance is an opportunity for online businesses.

The problem is that performance is a feature that is not on anyone’s product roadmap.

For whatever reason, the fact that it correlates directly to bounce rate, time on site, pages-per-visit etc. has not struck home with many product owners.

Most websites, certainly in the publishing industry where I have worked for a good part of my career, see those metrics as core KPIs. So you would think that anything that improved them would get prioritised. But no.

Jon Aizlewood | Is marketing being reborn as CX?

Aaaaand, once again, the Acheulean hand ax makes an appearance, this time in Jon’s rant about marketing.

A decade or more ago, digital marketing was more of a blunt instrument. It was like the first stone axe - crude, but it got the job done.

That’s three links in one day that reference the same prehistoric technology. What coincidental synchronicity!

Sweep the Sleaze | Information Architects

Some sensible advice from Oliver Reichenstein. Cluttering your social media icons isn’t helping and may actively be hindering your audience.

What’s in a Name? | The Intercom Blog

The hitherto unnoticed connection between the names of Android phones and the names of condoms.

Ian Bogost - Gamification is Bullshit

This is not as linkbaity as the title might suggest.

I’ve suggested the term “exploitationware” as a more accurate name for gamification’s true purpose…

Designing for Content: Creating a Message Hierarchy - Web Standards Sherpa

Steph Hay takes a look at how websites can allow a narrative to unfold, with the Ben The Bodyguard site as a case study.

Seth's Blog: The inevitable decline due to clutter

I firmly believe that this is very relevant to visual design on the web.

What The Fuck Is My Social Media Strategy?

Making it up so you don't have to — somewhat like my New Media Company Name generator from a few years back.

How to Use Twitter for Marketing and PR

This site needs some promotion. Maybe on Twitter.

Waxy.org: Daily Log: The Times (UK) Spamming Social Media Sites

Andy Baio does a nice bit of investigative journalism in exposing the social network spammer hired by The Times. The internet treats crass marketing as damage and routes around it.

If all your friends jumped off of a bridge… at Ben Brown, Internet Rockstar

Ben Brown outlines the reasons why he left Facebook: "I think it is important to note that Facebook, though they claim to be a tool for staying connected, is actually a software tool designed *primarily* to deliver marketing messages to its audience."

Brand Autopsy: Buckley’s: The Good Taste of Bad Taste

Here's one for Matt and Cindy: Buckley's truth in advertising.

Cloverfield

This nicely understated teaser site isn't going to dispel any of the mystery around the Cloverfield project.

creative bastard

This is a great way to deal with telemarketers.