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Fussy Web, True Meaning. · Matthias Ott – User Experience Designer

Websites are primarily seen as functional software, built to fulfill a business objective and to reach quantifiable goals. The field of user experience is obsessed with KPIs, jobs-to-be-done, optimized user flows, and conversion rates. And in quest of ever more efficient processes – and in the spirit of true modernists –, design and development teams try to standardize solutions into reusable templates and components, streamlined pattern libraries, and scalable design systems.