If Apple allowed Safari to actually compete, it would be better for web developers, businesses, consumers, and for the health of the web. Come on, Apple, set Safari free!
I have this expensive computer in my pocket and it feels unfair that it is hamstrung in this very specific way of not allowing other browser engines. I also have an Apple laptop and it’s not hamstrung in that way, and I really hope it never is.
You may not realise that all browsers on iOS are required to use the same rendering engine as Safari. On other platforms, this is not the case.
A terrific in-depth look at the frustrating state of the web on iOS.
So it’s not just one browser that falls behind. It’s all browsers on iOS. The whole web on iOS falls behind. And iOS has become so important that the entire web platform is being held back as a result.
And this damning assessment is mercifully free of conspiracy theories.
The Safari and Chrome team both want to make the web safer and work hard to improve the web. But they do have different views on what the web should be.
Google is focussing on improving the web by making it more capable.
Safari seems to focus on improving the web as it currently is.
Read the whole thing—it’s excellent!
There can only be one proper solution: Apple needs to open up their App Store to browsers with other rendering engines. Scrap rule 2.5.6 and allow other browsers on iOS and let them genuinely compete. Even though Apple has been forced to compromise on some App Store rules, I have little hope for this to happen.
Bruce Lawson’s personal site : Briefing to the UK Competition and Markets Authority on Apple’s iOS browser monopoly and Progressive Web Apps
Following on from Stuart’s, here’s Bruce’s presentation to the CMA on Apple’s monopolistic practices and hostility to progressive web apps.
What I would like is that I can give users the best experience on the web, on the best mobile hardware. That best mobile hardware is Apple’s, but at the moment if I want to choose Apple hardware I have to choose a sub-par web experience. Nobody can fix this other than Apple, and there are a bunch of approaches that they could take — they could make Safari be a best-in-class experience for the web, or they could allow other people to collaborate on making the browser best-in-class, or they could stop blocking other browsers from their hardware. People have lots of opinions about which of these, or what else, could and should be done about this; I think pretty much everyone thinks that something should be done about it, though.
We’ve enjoyed a relatively long period when we didn’t have to think about which browser to use. Alas, that period is ending: I must now keep Chrome running all the time, much like I needed that PC in the early 2000s.
I don’t know if AMP is quite dead yet, but it feels like it would be a mercy to press a pillow down on its face.
Google’s stated intention was to rank sites that load faster but they ended up ranking sites that use AMP instead. And the largest advertising company in the world dictating how websites can be built is not a way to a healthier and more open web.
I’ll say again: deprioritizing AMP in favor of Core Web Vitals is a very good thing. But it’s worth noting that Google’s taken its proprietary document format, and swapped it out for a proprietary set of performance statistics that has even less external oversight.
Google provided a distinct advantage to sites using AMP – priority placement on the world’s largest traffic source – Google search. I’ve had the pleasure of working with more than twenty thousand publishers in the five years since AMP’s launch, and I don’t believe I’ve ever heard a single reason that a publisher uses AMP other than to obtain this priority placement. Let me package that up for you – Google, the most dominant search engine globally – used that dominant market position to encourage publishers to adopt technology so that Google could store and serve publisher’s content on Google’s domain. How is that legal? Well, I’m not a lawyer, but it possibly isn’t.
The death of AMP can’t come soon enough.
If you’re currently using AMP, you’ll be able to get rid of that monstrosity in May, and if you aren’t, you’ll now be competing for search positions previously unavailable to you. For publishers, it is a win-win.
RFC 8752 - Report from the IAB Workshop on Exploring Synergy between Content Aggregation and the Publisher Ecosystem (ESCAPE)
During the workshop, several online publishers indicated that if it weren’t for the privileged position in the Google Search carousel given to AMP content, they would not publish in that format.
Flash, from the very beginning, was a transitional technology. It was a language that compiled into a binary executable. This made it consistent and performant, but was in conflict with how most of the web works. It was designed for a desktop world which wasn’t compatible with the emerging mobile web. Perhaps most importantly, it was developed by a single company. This allowed it to evolve more quickly for awhile, but goes against the very spirit of the entire internet. Long-term, we never want single companies — no matter who they may be — controlling the very building blocks of the web.
As Antitrust Pressure Mounts, Google to Pull Back Benefit to News Sites That Adopted Its Preferred Mobile Technology – The Markup
More great reporting from Adrianne Jeffries at The Markup.
An engineer at a major news publication who asked not to be named because the publisher had not authorized an interview said Google’s size is what led publishers to use AMP.
Collusion between three separate services owned by the same company: the Google search engine, the YouTube website, and the Chrome web browser.
Gosh, this kind of information could be really damaging if there were, say, antitrust proceedings initiated.
In the meantime, use Firefox
The unfair collusion between Google AMP and Google Search might just bite ‘em on the ass.
I’ve thought about these questions for over a year and narrowed my feelings of browser diversity down to two major value propositions:
- Browser diversity keeps the Web deliberately slow
- Browser diversity fosters consensus and cooperation over corporate rule
I’ve been using Duck Duck Go for ages so I didn’t realise quite how much of a walled garden Google search has become.
41% of the first page of Google search results is taken up by Google products.
Note the fear with which publishers talk about Google (anonymously). It’s the same fear that app developers exhibit when talking about Apple (anonymously).
Ain’t centralisation something?
Google could have approached the “be better on mobile” problem, search optimization and revenue sharing any number of ways, obviously, but the one they’ve chosen and built out is the one that guarantees that either you let them middleman all of your traffic or they cut off your oxygen.
There’s also this observation, which is spot-on:
Google has managed to structure this surveillance-and-value-extraction machine entirely out of people who are convinced that they, personally, are doing good for the world. The stuff they’re working on isn’t that bad – we’ve got such beautiful intentions!
I feel for BaseCamp, I do. But give up on the native app path. Make sure your existing web interface is a good progressive web app and you can end-run around Apple.
Myself and Stuart had a chat with Brian about browser engine diversity.
Here’s the audio file if you’d like to huffduff it.