Another alternative to Google Analytics—nice and lightweight too!
Tess calls for more precise language—like “site” and “origin”—when talking about browsers and resources:
When talking about web features with security or privacy impact, folks often talk about “first parties” and “third parties”. Everyone sort of knows what we mean when we use these terms, but it turns out that we often mean different things, and what we each think these terms mean usually doesn’t map cleanly onto the technical mechanisms browsers actually use to distinguish different actors for security or privacy purposes.
This is an excellent new tool for showing exactly what kind of tracking a site is doing:
Who is peeking over your shoulder while you work, watch videos, learn, explore, and shop on the internet? Enter the address of any website, and Blacklight will scan it and reveal the specific user-tracking technologies on the site—and who’s getting your data. You may be surprised at what you learn.
Best of all, you can inspect the raw data and analyse the methodology.
There are some accompanying explainers:
I made an offhand remark at the Clearleft Christmas party and Trys ran with it…
Surveillance giants: How the business model of Google and Facebook threatens human rights | Amnesty International
Amnesty International have released a PDF report on the out-of-control surveillance perpetrated by Google and Facebook:
Google and Facebook’s platforms come at a systemic cost. The companies’ surveillance-based business model forces people to make a Faustian bargain, whereby they are only able to enjoy their human rights online by submitting to a system predicated on human rights abuse. Firstly, an assault on the right to privacy on an unprecedented scale, and then a series of knock-on effects that pose a serious risk to a range of other rights, from freedom of expression and opinion, to freedom of thought and the right to non-discrimination.
This page on the Amnesty International website has six tracking scripts. Also, consent to accept tracking cookies is assumed (check dev tools). It looks like you can reject marketing cookies, but I tried that without any success.
The stone PDF has been thrown from a very badly-performing glass house.
This is good news. I have third-party cookies disabled in my browser, and I’m very happy that it will become the default.
It’s hard to believe that we ever allowed third-party cookies and scripts in the first place. Between them, they’re responsible for the worst ills of the World Wide Web.
The Jevons Paradox in action:
Even if folks are on a new fast network, they’re very likely choking on the code we’re sending, rendering the potential speed improvements of 5G moot.
The longer I spend in this field, the more convinced I am that web performance is not a technical problem; it’s a people problem.
Harry enumerates the reasons why client-side A/B testing is terrible:
- It typically blocks rendering.
- Providers are almost always off-site.
- It happens on every page load.
- No user-benefitting reuse.
- They likely skip any governance process.
While your engineers are subject to linting, code-reviews, tests, auditors, and more, your marketing team have free rein of the front-end.
Trust no one! Harry enumerates the reason why you should be self-hosting your assets (and busts some myths along the way).
There really is very little reason to leave your static assets on anyone else’s infrastructure. The perceived benefits are often a myth, and even if they weren’t, the trade-offs simply aren’t worth it. Loading assets from multiple origins is demonstrably slower.
This is a very useful new feature in Calibre, the performance monitoring tool. Now you can get data about just how much third-party scripts are affecting your site’s performance:
The best way of circumventing fear and anxiety around third party script performance is to capture metrics that clearly articulate their performance impact.
A handy browser extension for Chrome and Firefox:
“Hello, Goodbye” blocks every chat or helpdesk pop up in your browser.
I am having a hard time seeing the business benefits weighing in more than the user cost (at least for those many organisations out there who rarely ever put that data to proper use). After all, keeping the costs low for the user should be in the core interest of the business as well.
Weighing up the pros and cons of adding tracking scripts to a website, from a business perspective and from a user perspective.
When looking at the costs versus the benefits it is hard to believe that almost every website is using tracking scripts.
The next time, you implement a tracking script it would be great if you could rethink it and ask yourself if it is really worth it.
This is excellent news from Mozilla. Firefox is going to make it easier to block vampiric privacy-leeching and performance-draining third-party scripts and trackers.
In the physical world, users wouldn’t expect hundreds of vendors to follow them from store to store, spying on the products they look at or purchase. Users have the same expectations of privacy on the web, and yet in reality, they are tracked wherever they go.
I’m a fan of fast websites. Your website needs to be fast. Our collective excuses, hand-wringing, and inability to come to terms with the problem-set (There is too much script) and solutions (Use less script) of modern web development is getting tired.
I agree with every word of this.
Sadly, I think the one company with a browser that has marketshare dominance and could exert the kind of pressure required to stop ad tracking and surveillance capitalism is not incentivized to do so.
So the problem is approached from the other end. Blame is piled on authors for slow first-party code. We’re told to use certain mobile publishing frameworks that syndicate to proprietary CDNs to appease the gods of luck and fortune.
This looks very useful: a script that will allow visitors to tailor which tracking scripts they want to allow. Seems like a win-win to me: useful for developers, and useful for end users. A safe and sensible approach to GDPR.
The focus here is on performance, but these tools are equally useful for shining a light on just how bad the situation is with online surveillance and tracking.