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Open UI

An interesting project that will research and document the language used across different design systems to name similar components.

The new dot com bubble is here: it’s called online advertising - The Correspondent

The benchmarks that advertising companies use — intended to measure the number of clicks, sales and downloads that occur after an ad is viewed — are fundamentally misleading. None of these benchmarks distinguish between the selection effect (clicks, purchases and downloads that are happening anyway) and the advertising effect (clicks, purchases and downloads that would not have happened without ads).

It gets worse: the brightest minds of this generation are creating algorithms which only increase the effects of selection.

A terrificly well-written piece on the emperor’s new clothes worn by online advertising. Equal parts economic rigour and Gladwellian anecdata, it’s a joy to read! Kudos to Alana Gillespie for the great translation work (the original article was written in Dutch).

We currently assume that advertising companies always benefit from more data. … But the majority of advertising companies feed their complex algorithms silos full of data even though the practice never delivers the desired result. In the worst case, all that invasion of privacy can even lead to targeting the wrong group of people.

This insight is conspicuously absent from the debate about online privacy. At the moment, we don’t even know whether all this privacy violation works as advertised.

The interaction design of this article is great too—annotations, charts, and more!

Web Layers Of Pace

How cool is this!!?

Tom took one of the core ideas from my talk at Beyond Tellerrand and turned it into this animated CodePen!

Everything is Amazing, But Nothing is Ours – alexdanco.com

Worlds of scarcity are made out of things. Worlds of abundance are made out of dependencies. That’s the software playbook: find a system made of costly, redundant objects; and rearrange it into a fast, frictionless system made of logical dependencies. The delta in performance is irresistible, and dependencies are a compelling building block: they seem like just a piece of logic, with no cost and no friction. But they absolutely have a cost: the cost is complexity, outsourced agency, and brittleness. The cost of ownership is up front and visible; the cost of access is back-dated and hidden.

inessential: You Choose: Follow-Up

It came to my attention after writing my blog post about how we choose the web we want that the pessimism is about not being able to make a living from blogging.

Brent gives an in-depth response to this concern about not making a living from blogging. It’s well worth a read. I could try to summarise it, but I think it’s better if you read the whole thing for yourself.

inessential: You Choose

You can entertain, you can have fun, you can push the boundaries of the form, if you want to. Or you can just write about cats as you develop your voice. Whatever you want!

I couldn’t agree more with this sentiment:

You choose the web you want. But you have to do the work.

A lot of people are doing the work. You could keep telling them, discouragingly, that what they’re doing is dead. Or you could join in the fun.

A love letter to my website - DESK Magazine

We choose whether our work stays alive on the internet. As long as we keep our hosting active, our site remains online. Compare that to social media platforms that go public one day and bankrupt the next, shutting down their app and your content along with it.

Your content is yours.

But the real truth is that as long as we’re putting our work in someone else’s hands, we forfeit our ownership over it. When we create our own website, we own it – at least to the extent that the internet, beautiful in its amorphous existence, can be owned.

The Appification of Everything & Why it Needs to End

When your only tool seems like a smartphone, everything looks like an app.

Amber writes on Ev’s blog about products that deliberately choose to be dependent on smartphone connectivity:

We read service outage stories like these seemingly every week, and have become numb to the fundamental reality: The idea of placing the safety of yourself, your child, or another loved one in the hands of an app dependent on a server you cannot touch, control, or know the status of, is utterly unacceptable.

Simplicity (II)

When you ever had to fix just a few lines of CSS and it took two hours to get an ancient version of Gulp up and running, you know what I’m talking about.

I feel seen.

When everything works, it feels like magic. When something breaks, it’s hell.

I concur with Bastian’s advice:

I have a simple rule of thumb when it comes to programming:

less code === less potential issues

And this observation rings very true:

This dependency hell is also the reason why old projects are almost like sealed capsules. You can hardly let a project lie around for more than a year, because afterwards it’s probably broken.

Why I Have a Website and You Should Too · Jamie Tanna | Software (Quality) Engineer

I know a number of people who blog as a way to express themselves, for expression’s sake, rather than for anyone else wanting to read it. It’s a great way to have a place to “scream into the void” and share your thoughts.

[this is aaronland] #mw19 – the presentation

The web embodies principles of openness and portability and access that best align with the needs, and frankly the purpose, of the cultural heritage sector.

Aaron’s talk from the 2019 Museums and the Web conference.

In 2019 the web is not “sexy” anymore and compared to native platforms it can sometimes seems lacking, but I think that speaks as much to people’s desire for something “new” as it does to any apples to apples comparison. On measure – and that’s the important part: on measure – the web affords a better and more sustainable framework for the cultural heritage to work in than any of the shifting agendas of the various platform vendors.

Why We All Need a Personal Website – Plus Practical Tips for How to Build One - Adobe 99U

The best time to make a personal website is 20 years ago. The second best time to make a personal website is now.

Chris offers some illustrated advice:

  • Define the purpose of your site
  • Organize your content
  • Look for inspiration
  • Own your own domain name
  • Build your website

Don’t build that app! – Luke Jackson - YouTube

This is a fascinating look at how you can get the benefits of React and npm without using React and npm.

Here’s an accompanying article on the same topic.

Why Did I Have Difficulty Learning React? - Snook.ca

When people talk about learning React, I think that React, in and of itself, is relatively easy to understand. At least, I felt it was. I have components. I have JSX. I hit some hiccups with required keys or making sure I was wrapping child elements properly. But overall, I felt like I grasped it well enough.

Throw in everything else at the same time, though, and things get confusing because it’s hard at first to recognize what belongs to what. “Oh, this is Redux. That is React. That other thing is lodash. Got it.”

This resonates a lot with Dave’s post:

React is an ecosystem. I feel like it’s a disservice to anyone trying to learn to diminish all that React entails. React shows up on the scene with Babel, Webpack, and JSX (which each have their own learning curve) then quickly branches out into technologies like Redux, React-Router, Immutable.js, Axios, Jest, Next.js, Create-React-App, GraphQL, and whatever weird plugin you need for your app.

(Open) source of anxiety – Increment: Open Source

If we continue as we are, who will maintain the maintainers?

In the world of open source, we tend to give plaudits and respect to makers …but maintainers really need our support and understanding.

Users and new contributors often don’t see, much less think about, the nontechnical issues—like mental health, or work-life balance, or project governance—that maintainers face. And without adequate support, our digital infrastructure, as well as the people who make it run, suffer.

Plain Text vs. HTML Emails: Which Is Better? [New Data]

Spoiler: it’s plain text. Every time.

Nothing boosts opens and clicks as well as an old school, plain-text email.

I feel vindicated.

People say they prefer HTML emails ..but they actually prefer plain-text.

This seems like a plausable explanation:

Think about how you email colleagues and friends: Do you usually add images or use well-designed templates? Probably not, and neither does your audience. They’re used to using email to communicate in a personal way, so emails from companies that look more personal will resonate more.

Now get off my lawn, you pesky HTML-email lovin’ kids.

A Webring Kit | Max Böck - Frontend Web Developer

Inspired by Charlie, here’s a straightforward bit of code for starting or joining your own webring.

Goodbye Google Analytics, Hello Fathom - daverupert.com

Dave stops feeding his site’s visitors data to Google. I wish more people (and companies) would join him.

There’s also an empowering #indieweb feeling about owning your analytics too. I pay for the server my analytics collector runs on. It’s on my own subdomain. It’s mine.

Inline an SVG file in HTML, declaratively & asynchronously!

Woah! This is one smart hack!

Scott has figured out a way to get all the benefits of pointing to an external SVG file …that then gets embedded. This means you can get all the styling and scripting benefits that only apply to embedded SVGs (like using fill).

The fallback is very graceful indeed: you still get the SVG (just not embedded).

Now imagine using this technique for chunks of HTML too …transclusion, baby!

Webrings | sonniesedge

Charlie muses on ol’ fashioned web rings …and the cultural needs they fulfilled.

We suffer from homogenous dirge in most of our contemporary web presences. Having a personal website has become a rarer and rarer thing in this time of social media profile pages.

However, recent months have seen a surge in personal websites and blogging amongst some members of the web tech community. This is something that we urgently need to encourage!