Tags: physicalweb

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Betting on the Web

Along the lines of John’s recent post, Henrik makes the business case for progressive web apps.

He also points out how they can be much better than native apps for controlling hardware.

They can be up and running in a fraction of the time whether or not they were already “installed” and unlike “apps” can be saved as an app on the device at the user’s discretion!

Essentially they’re really great for creating “ad hoc” experiences that can be “cold started” on a whim nearly as fast as if it were already installed.

Physical Web Beacons - Snook.ca

Jonathan takes a look at the physical web. Like me, he’s excited by the possibilities. Although he says:

Sadly, my mind quickly devolved into the annoyance of numerous notifications, like popup windows and other distracting adverts, vying for my attention.

This is a common worry with the physical web, but it’s unfounded. All a beacon does is broadcast a URL. You have to actively look for the URLs being broadcast—they can’t send notifications.

It all just feels like QR codes. They’ll be all over the place and most of them won’t be very useful.

I understand this concern, but whereas QR codes are completely opaque to humans, at least URLs can—and should—be human-readable …so, unlike QR codes, a URL can give you some idea of what awaits.

Exploring the Physical Web (Without Buying Beacons) — Medium

Well, this is interesting! It turns out you can turn your laptop into a beacon for broadcasting a URL to devices that support The Physical Web.

Physical Web by google

This is what Scott Jenson has been working on—a first stab at just-in-time interactions by having physical devices broadcasting URLs.

Walk up and use anything