Don’t see making your own web page as a nostalgia, don’t participate in creating the netstalgia trend. What you make is a statement, an act of emancipation. You make it to continue a 25-year-old tradition of liberation.
Unless we know why someone made a decision, we can’t safely change it or conclude that they were wrong.
The books I have written are created from words invented by others, filled with ideas created by others. Even the few new ideas that are new depend on older ideas to work. What I had to say would probably be said by someone else not long after me. (More probably there have already been said by someone I was not aware of.) I may be the lucky person to claim those rare new ideas, but the worth of my art primarily resides in the great accumulation of the ideas and works of thousands of writers and thinkers before me — what I call the commons. My work was born in the commons, it gets its value by being deeply connected to the commons, and after my brief stewardship of those tiny new bits, it should return to the commons as fast as possible, in as many ways as possible.
Some welcome perspective on healthcare, conservation, human rights, and energy.
This is a wonderful piece by Bram. Half history lesson, and half practical advice for building resilient websites today:
By embracing what the web platform gives us — instead of trying to fight against it — we can build better websites.
Keep it simple. Apply the Rule of Least Power. Build with progressive enhancement in mind.
If I were to point out one thing that people can do to make their website better, it is to take a moment to think about the most crucial actions that we want our users to be able to do on a page and make them as easy and accessible as possible.
All visual effects, fancy graphics, beautiful interactions, and tracking scripts should come second.
Wise words from Anna.
I hope that progressive enhancement doesn’t become yet another buzzword and that you really take a moment to help the user accomplish what they came for.
Chris is doing another end-of-year roundup. This time the prompt is “What is one thing people can do to make their website bettter?”
This is my response.
I’d like to tell you something not to do to make your website better. Don’t add any third-party scripts to your site.
While the dream of “personalized” ads has turned out to be mostly a nightmare, adtech has built some of the wealthiest companies in the world based on tracking us. It’s no surprise to me that as Members of the European Parliament contemplate tackling these many harms, Big Tech is throwing millions of Euros behind a “necessary evil” PR defense for its business model.
But tracking is an unnecessary evil.
Even in today’s tracking-obsessed digital ecosystem it’s perfectly possible to target ads successfully without placing people under surveillance. In fact right now, some of the most effective and highly valued online advertising is contextual — based on search terms, other non-tracking based data, and the context of websites rather than intrusive, dangerous surveillance.
Let’s be clear. Advertising is essential for small and medium size businesses, but tracking is not.
Rather than creating advertising that is more relevant, more timely and more likable we are creating advertising that is more annoying, more disliked, and more avoided.
I promise you, the minute tracking is outlawed, Facebook, Google and the rest of the adtech giants will claim that their new targeting mechanisms (whatever they turn out to be) are superior to tracking.
Behavioral ads are only more profitable than context ads if all the costs of surveillance – the emotional burden of being watched; the risk of breach, identity-theft and fraud; the potential for government seizure of surveillance data – is pushed onto internet users. If companies have to bear those costs, behavioral ads are a total failure, because no one in the history of the human race would actually grant consent to all the things that gets done with our data.
Tracking-industry body IAB Europe told that it has infringed the GDPR, and its “consent” pop-ups used by Google and other tech firms are unlawful. - Irish Council for Civil Liberties
Google and the entire tracking industry relies on IAB Europe’s consent system, which has now been found to be illegal.
I like this high-level view of the state of CSS today. There are two main takeaways:
- Custom properties, flexbox, and grid are game-changers.
- Pre- and post-processers are becoming less and less necessary.
This is exactly the direction we should be going in! More and more power from the native web technologies (while still remaining learnable), with less and less reliance on tooling. For CSS, the tools have been like polyfills that we can now start to remove.
They could learn a thing or two from the trajectory of CSS: treat your frameworks as cattle, not pets.
Even if you can somehow justify using tracking technologies (which don’t work reliably) to make general, statistical decisions (“fewer people open our emails when the subject contains the word ‘overdraft’!”), you can’t make individual decisions based on them. That’s just wrong.
Prompted by my post on tracking, Chris does some soul searching about his own use of tracking.
I’m interested not just in the ethical concerns and my long-time complacency with industry norms, but also as someone who very literally sells advertising.
He brings up the point that advertisers expect to know how many people opened a particular email and how many people clicked on a particular link. I’m sure that’s right, but it’s also beside the point: what matters is how the receiver of the email feels about having that information tracked. If they haven’t given you permission to do it, you can’t just assume they’re okay with it.